by Carolynne | Mar 7, 2018 | Essays
ORIGINALLY SENT TO THE DOSE OF REALNESS EMAIL CREW.6th MARCH 2018 Hello there! Good news, the snow has gone and the U.K. is back up and running again. I’m sure the rest of the world is looking at us like “call that snow? Pah!” Which is a great point because that links...
by Carolynne | Apr 18, 2017 | Essays
There’s nothing like starting a fresh new project. The optimism, the enthusiasm, the rush of taking risks. And when you sit down to start afresh, there’s one number that scares the shit outta me. Zero fans on my email list. Right now, no one said “I wanna know more”....
by Carolynne | Apr 12, 2017 | Essays
Aaaaand that’s a wrap!⠀ Another membership site launched and cash coming in. ⠀ Now I could post about the money or the impact or the signup rate but this is the key…⠀ The momentum was built over months.⠀ Momentum turns into urgency.⠀ Momentum turns into raving fans...
by Carolynne | Apr 2, 2017 | Essays
I said it before and I’ll say it again… Deeper relationships, hyper-individualisation of products and marketing, tiny tribes of raving fans, timely messages and crafting your brand. These aren’t trends, they are what the market, YOUR MARKET, has come to expect from...
by Carolynne | Mar 24, 2017 | Essays
Luka Zuparic posted a great post over in the Future Marketing Facebook Group yesterday about jobs of the future. The one that stood out was Customer Experience Officer (CXO). We’re in a new era of business called the Relationship Economy and we’re moving towards more...
by Carolynne | Mar 21, 2017 | Essays
That’s what Darwin was kinda saying when he wrote, “On the Origin of Species”. Darwin could have been studying the behaviour of online businesses and said the same thing. Evolve and go with the tide or try and stay where you are… and you’ll get stuck. I’ve worked in...
by Carolynne | Mar 20, 2017 | Essays
I was sat refreshing Twitter and watching the TV as the news unfolded that the financial crisis was in full swing. Do you remember the year? 2008 — September, I believe. Lehmann Bros had just imploded and 2008 was named THE year of everything going sideways for...
by Carolynne | Mar 7, 2017 | Essays
Today, I’m building a basic membership site for an up and coming company and one of the first moves they are making is building their membership site outside of Facebook along with a FB Group. Here’s why… 1). Dealing with information – Humans deal with...
by Carolynne | Feb 6, 2017 | Essays
WHAT I LEARNT FROM A MONTH OF DEEP WORK Hibernation is finally over and I’m back posting, writing and creating. Here’s a few things I learnt – 1. (Some) People will forget about you – I was doing some valuable work behind the scenes but not showing up daily makes...
by Carolynne | Jan 26, 2017 | Essays
I am a perfectionist. Photo Credit: Sylwia Bartyzel (Unrelated but I loved it!) Mainly because I know how things should be. And when I do something that’s not up to my standards (no-one else’s), I get a tad pissed off.Exhibit 1 — My new bag that I designed… Isn’t...
