The go-to hub for visionary entrepreneurs, brand strategists, and luxury insiders mastering exclusivity, prestige marketing, and high-end storytelling.
Curated by Carolynne Alexander, a luxury brand strategist specialising in emotional branding and UHNW consumer psychology, this blog explores:
✔ Luxury Business Models – Build a timeless, premium-positioned brand.
✔ UHNW Client Acquisition – Attract and retain ultra-high-net-worth clients.
✔ Luxury Storytelling & Myths – Craft irresistible brand mythology.
✔ Category Design in Luxury – Become the only in your niche.
✔ Branding & Positioning – Elevate with elite messaging and exclusivity.
✔ Luxury Consumer Trends – Stay ahead with insights into shifting luxury markets.
For luxury entrepreneurs, brand builders, and business owners ready to dominate the high-end space.
Elevate your brand. Master exclusivity. Command desire.
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THE LATEST
From The Business of Luxury
What Defines a Luxury Brand? Part 2/2
The 8 Luxury Codes Part Two translated for Experts and Professionals who want to be Impossible to Ignore. What actually makes your brand Luxury AF? Today, we continue our exploration into the ...
What Defines a Luxury Brand? Part 1/2
The Eight Luxury Codes Explained - Part One. And how to discover them in your business. Another dose of luxury, straight to your inbox. Designed to elevate your brand and make you ...
What if luxury wasn’t just an industry, but a business strategy anyone could use?
💀 Loud luxury and undercharging for your services is DEAD. IKYMI – I’m building a luxury product brand, and along the way, I’ve been diving deep into the luxury world—uncovering the secrets that ...
How to Build a Luxury Brand That Commands Attention (Without Raising Prices)
And we are back with another instalment of The Business of Luxury. Today, we are breaking down what brands get wrong when they shoot for Luxury Status. Brutal Truth: They think it’s about price—raising ...
How Luxury Positioning Could Transform Your Business and Client Experience
When you think of luxury, it’s easy to imagine dollar signs and opulence—but for businesses like yours aiming to claim a luxury position, the appeal goes far beyond the financial rewards. Luxury positioning ...
What makes a Luxury Brand in 2025?
What Makes a Brand Luxury in 2025?Redefining Luxury for 2025: Craftsmanship, Rarity, and Emotional Connection in the Modern Era.Luxury is not about logos, price tags, or adding more features—it’s about an ...
