Luxury Personal Brand Advisory for Visionaries Becoming Icons

The private advisory behind today’s most compelling personal brands.

Become the brand HNW clients choose without hesitation.

Define a category only you could ever own.

Hold a presence the world can’t look away from.

Carolynne Alexander // Founder of ​The Business of Luxury​. 🇬🇧 Luxury Brand Strategist with sharp British wit. 🍒 Designing brands that turn heads, open wallets & spark obsession.
Meet Carolynne

The Advisor that makes you Unignorable – and your vision inevitable.

I’m Carolynne, a Luxury Personal Brand Advisor specialising in identity, cultural influence, and high-status brand strategy. I take visionaries with extraordinary talent and shape their presence into luxury personal brands that attract HNW clients, define categories, and stand the test of culture.

Soon to be seen in:
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Think of me as your partner in prestige—part strategist, part storyteller, part provocateur.

Ready when you are.

mentoring

The Advisory Suite for Exceptional Founders

Champagne Clients
Impossible to Ignore
Unignorable
Luxury Psychology
High Standards
Champagne Clients
Impossible to Ignore
Unignorable
Luxury Psychology
High Standards
01

Self-paced

The frameworks that turn brilliance into a brand with gravity.

02

private 1:1

A private immersion for founders becoming icons.

What Loewe and Burberry Can Teach You About Personal Brand
03

Advisory

Private brand advisory for founders defining their category and their legacy.

Happy Clients
1+
Years of Experience
1
Brands Launched
1+
Projects Completed
1+
For Founders, Experts & Coaches

Build Your Luxury Brand

with the Secret Strategies of the World’s Most Desirable Brands​

For experts and professionals, this NEW 2-week email series will take you inside the most powerful, desirable, and status-defining luxury brands—and how you can apply these strategies to build unshakable loyalty and demand in your own business.

💌 It’s 100% free—you’ll be commanding attention & attracting high-value clients in 2-mins a day.

who this is for

This Advisory Is For You If…

Behind the Scenes of the World's Most Desirable Brands

The Business of Luxury Briefings

Cultural commentary, brand strategy, and timeless insights – designed to help you build a personal brand that turns heads and opens doors.

Why Luxury Brands Fade (and How to Fix Yours)

You want your brand to feel alive. Magnetic. Impossible to ignore. But instead, your marketing feels like Hamilton’s move to Ferrari—hyped, high-investment, and heartbreakingly underwhelming when it counted most. Sorry…