💀 Loud luxury and undercharging for your services is DEAD.
IKYMI – I’m building a luxury product brand, and along the way, I’ve been diving deep into the luxury world—uncovering the secrets that make high-end brands irresistible, untouchable, and endlessly desirable.
Now, I’m pulling back the curtain and sharing everything I’ve learned.
Introducing: The Business of Luxury EMAIL SERIES
A daily email series that reveals how the world’s most iconic luxury brands build their empires—and how any business can apply their tactics.
Why Now?
In an era of overexposure, loud luxury, social media fatigue, and shifting marketing landscapes, true luxury brands thrive on intentional scarcity, category creation, and masterful storytelling.
They don’t just sell products—they sell status, desire, and cultural influence.
What to Expect
Each email dissects a legendary luxury brand (think Hermès, Cartier, Rolls-Royce), revealing:
- Their core luxury DNA – What makes them truly elite.
- Why it works – The psychology behind their influence.
- Audacious Stories – Showing you that your ideas aren’t crazy!
- How to apply it – Actionable strategies for YOUR business.
Who It’s For?
Entrepreneurs and business owners who want to build category-defining, high-value brands—whether personal, product, or service-based.
This isn’t just theory—it’s a behind-the-velvet-rope playbook for creating a brand that commands attention, exclusivity, and desire.
FREE TRAINING
Elevate Your Brand and Become Impossible to Ignore with the Secret Strategies of the World’s Most Desirable Brands
For experts and professionals, this NEW 2-week email series will take you inside the most powerful, desirable, and status-defining luxury brands—and how you can apply these strategies to build unshakable loyalty and demand in your own business.
💌 It’s 100% free—you’ll be commanding attention & attracting high-value clients in 2-mins a day.
Two weeks of emails delivered directly into your inbox at 7am London time. Immerse yourself in luxury before you even get out of bed and set the tone for the day 🤍
You’re already subscribed to The Business of Luxury on Substack (huzzah!) but if you’re serious about building your luxury brand then signup – https://carolynne.me/the-business-of-luxury/
