The go-to hub for visionary entrepreneurs, brand strategists, and luxury insiders mastering exclusivity, prestige marketing, and high-end storytelling.
Curated by Carolynne Alexander, a luxury brand strategist specialising in emotional branding and UHNW consumer psychology, this blog explores:
✔ Luxury Business Models – Build a timeless, premium-positioned brand.
✔ UHNW Client Acquisition – Attract and retain ultra-high-net-worth clients.
✔ Luxury Storytelling & Myths – Craft irresistible brand mythology.
✔ Category Design in Luxury – Become the only in your niche.
✔ Branding & Positioning – Elevate with elite messaging and exclusivity.
✔ Luxury Consumer Trends – Stay ahead with insights into shifting luxury markets.
For luxury entrepreneurs, brand builders, and business owners ready to dominate the high-end space.
Elevate your brand. Master exclusivity. Command desire.
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THE LATEST
From The Business of Luxury
Why Craft Is Your Brand’s Core in 2025 and Beyond
Everyone’s searching for that “it” factor to make their personal brand feel magnetic—like those luxury brands that just have something about them. But let’s be real: most personal brands feel... a little flat. Maybe they ...
The Mindset Shift to Become Impossible to Ignore
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them Impossible to Ignore. Today, we’re taking a deep ...
The Real Reason Your Brand Isn’t Attracting High-End Clients
Why do so many polished personal brands still feel... hollow? You’ve got the website, the photos, the curated grid—but you’re still attracting the wrong clients (or none at all). This isn’t about looking ...
What Loewe & Burberry Can Teach You About Personal Branding
You’ve nailed your craft. Clients love you. But when it comes to your brand? Something still feels… off. It’s like you’ve evolved, but your brand hasn’t quite caught up to how good ...
How to Make Your Personal Brand Truly Luxury
You want your personal brand to feel like the ones that get shared in group chats, screenshotted and talked about—not just another “premium” coach or expert with a nice logo and ...
How to Attract High-End Clients With a Luxury Brand Model
Hermès doesn’t panic about sales. Burberry isn’t refreshing Stripe to see if anyone bought overnight. Aston Martin isn’t waking up at 6 a.m. wondering what to post on Instagram. Neither should ...
