The go-to hub for visionary entrepreneurs, brand strategists, and luxury insiders mastering exclusivity, prestige marketing, and high-end storytelling.
Curated by Carolynne Alexander, a luxury brand strategist specialising in emotional branding and UHNW consumer psychology, this blog explores:
✔ Luxury Business Models – Build a timeless, premium-positioned brand.
✔ UHNW Client Acquisition – Attract and retain ultra-high-net-worth clients.
✔ Luxury Storytelling & Myths – Craft irresistible brand mythology.
✔ Category Design in Luxury – Become the only in your niche.
✔ Branding & Positioning – Elevate with elite messaging and exclusivity.
✔ Luxury Consumer Trends – Stay ahead with insights into shifting luxury markets.
For luxury entrepreneurs, brand builders, and business owners ready to dominate the high-end space.
Elevate your brand. Master exclusivity. Command desire.
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THE LATEST
From The Business of Luxury
Bold Branding, Quiet Marketing: The Secret Language of Luxury Positioning
Here’s what you don’t want to admit in your business today → marketing your personal brand as turned into a second unpaid job, and you are exhausted pretending you’re not. You’re showing ...
Why luxury brands succeed by showing less
Bottega deleted social media and revenue climbed 16%. This is the luxury psychology of restraint. Bottega Veneta deleted their social media accounts in January 2021.And no, it wasn’t the intern making a ...
How Luxury Brands Seduce You Twice: The Myth and the Mirror
Welcome to The Business of Luxury, where we reveal how the world’s most irresistible brands hijack your neurochemistry while everyone else is still posting for engagement. Today we’re dissecting the delicious tension ...
How Cult Brands turn Scarcity into Brand Power
Welcome to The Business of Luxury, where we reveal how the world’s most coveted brands play psychological chess while everyone else plays checkers. Today we’re unpacking the delicious irony of how cult ...
Why Luxury Brands Never Justify Their Prices (And How to Stop Explaining Yours)
Ever wonder how some brands charge £45 for hand soap while you're nervously mumbling your £5K offer? If you're constantly explaining your value, negotiating your rates, or secretly doubting your worth — ...
Category of One: The Luxury Play That Makes Competition Irrelevant
Hermès doesn't sell handbags, and you know it. It makes modern heirlooms. You can’t buy your way in. You’re invited to buy. Eventually. If they decide you’re the right sort. Same with Ferrari. ...
