The go-to hub for visionary entrepreneurs, brand strategists, and luxury insiders mastering exclusivity, prestige marketing, and high-end storytelling.
Curated by Carolynne Alexander, a luxury brand strategist specialising in emotional branding and UHNW consumer psychology, this blog explores:
✔ Luxury Business Models – Build a timeless, premium-positioned brand.
✔ UHNW Client Acquisition – Attract and retain ultra-high-net-worth clients.
✔ Luxury Storytelling & Myths – Craft irresistible brand mythology.
✔ Category Design in Luxury – Become the only in your niche.
✔ Branding & Positioning – Elevate with elite messaging and exclusivity.
✔ Luxury Consumer Trends – Stay ahead with insights into shifting luxury markets.
For luxury entrepreneurs, brand builders, and business owners ready to dominate the high-end space.
Elevate your brand. Master exclusivity. Command desire.
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THE LATEST
From The Business of Luxury
How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Learn how luxury brands trigger desire with storytelling, subtle cues, and copywriting that sells without hype.
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. Today, we’re talking about how ...
How to Build a Personal Brand: The 5 Luxury Codes
Darling, welcome to The Business of Luxury — where we don’t do beige branding advice or pretend your genius fits inside a content calendar. Around here, your work isn’t just a service. ...
The day I deleted Instagram
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to.The B-roll. The trending audio. The performance.I’d spent 14 hours in 10 days trying to do everything "right". And ...
Quiet Marketing for Personal Brands: The Luxury Strategy That Works
You’ve tried content calendars, Reels, and posting like a machine—and still feel like your marketing is forced, fake, and failing. You’re not lazy or an introvert (ok, maybe you are, hi!). You’re ...
How to Attract Luxury Clients Obsessed With Working With You
The Champagne Client Code: Revealed You’re not too expensive. You’re just in the wrong room.And you’re playing small with clients who don’t respect your brilliance. But what if, instead of saying “hmm, ...
How to Create Obsession Without Algorithms
Most people think building a luxury brand starts with fonts, logos, and perfect packaging. But you’re not here to play that game, you’re here to create something iconic. The kind of ...
