The go-to hub for visionary entrepreneurs, brand strategists, and luxury insiders mastering exclusivity, prestige marketing, and high-end storytelling.
Curated by Carolynne Alexander, a luxury brand strategist specialising in emotional branding and UHNW consumer psychology, this blog explores:
✔ Luxury Business Models – Build a timeless, premium-positioned brand.
✔ UHNW Client Acquisition – Attract and retain ultra-high-net-worth clients.
✔ Luxury Storytelling & Myths – Craft irresistible brand mythology.
✔ Category Design in Luxury – Become the only in your niche.
✔ Branding & Positioning – Elevate with elite messaging and exclusivity.
✔ Luxury Consumer Trends – Stay ahead with insights into shifting luxury markets.
For luxury entrepreneurs, brand builders, and business owners ready to dominate the high-end space.
Elevate your brand. Master exclusivity. Command desire.
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THE LATEST
From The Business of Luxury
How to Attract High-End Clients With a Luxury Brand Model
Hermès doesn’t panic about sales. Burberry isn’t refreshing Stripe to see if anyone bought overnight. Aston Martin isn’t waking up at 6 a.m. wondering what to post on Instagram. Neither should ...
The Quiet Science of Cult Brands
How do you build a cult brand people obsess over—without offering up your dignity as daily content sacrifice? You’re excellent at what you do, but somehow your brand still feels... forgettable. You've ...
The Art of Seduction: How Luxury Brands Tell Stories That Sell
You want to feel like a luxury brand, not just look like one—and you know storytelling is part of the magic. But here’s the catch: you don’t know what story to tell, ...
The Secret Psychological Triggers That Make Luxury Brands Obsession-Worthy
The Secret Sauce Behind Every Iconic Luxury Brand Every high-end brand you drool over has one thing in common—and no, it’s not the actual product. It’s the feeling they sell. And that ...
How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Learn how luxury brands trigger desire with storytelling, subtle cues, and copywriting that sells without hype.
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. Today, we’re talking about how ...
How to Build a Personal Brand: The 5 Luxury Codes
Darling, welcome to The Business of Luxury — where we don’t do beige branding advice or pretend your genius fits inside a content calendar. Around here, your work isn’t just a service. ...
