The Art of Seduction: How Luxury Brands Tell Stories That Sell
You want to feel like a luxury brand, not just look like one—and you know storytelling is part of the magic. But here’s the catch: you don’t know what story to ...
The Secret Psychological Triggers That Make Luxury Brands Obsession-Worthy
The Secret Sauce Behind Every Iconic Luxury Brand Every high-end brand you drool over has one thing in common—and no, it’s not the actual product. It’s the feeling they sell. And ...
How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. Today, we’re talking about ...
How to Build a Personal Brand: The 5 Luxury Codes
Darling, welcome to The Business of Luxury — where we don’t do beige branding advice or pretend your genius fits inside a content calendar. Around here, your work isn’t just a ...
The day I deleted Instagram
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to.The B-roll. The trending audio. The performance.I’d spent 14 hours in 10 days trying to do everything "right". ...
Quiet Marketing for Personal Brands: The Luxury Strategy That Works
You’ve tried content calendars, Reels, and posting like a machine—and still feel like your marketing is forced, fake, and failing. You’re not lazy or an introvert (ok, maybe you are, hi!). ...
How to Attract Luxury Clients Obsessed With Working With You
The Champagne Client Code: Revealed You’re not too expensive. You’re just in the wrong room.And you’re playing small with clients who don’t respect your brilliance. But what if, instead of saying ...
How to Create Obsession Without Algorithms
Most people think building a luxury brand starts with fonts, logos, and perfect packaging. But you’re not here to play that game, you’re here to create something iconic. The kind ...
Premium vs Luxury Branding – What’s the difference?
Ever notice how everyone’s calling their brand “luxury” these days… but it feels "off" and you can't quite figure out why? That confusion? It’s not just you. The line between premium ...
How to Overcome Imposter Syndrome when Building Your Luxury Personal Brand
You’ve built something beautiful, clients are obsessed, but you’re still wondering if you’re “luxury enough” to lead it. That voice in your head? The one whispering that you’re not legit, not ...
