How to Build a Personal Brand: The 5 Luxury Codes
Darling, welcome to The Business of Luxury — where we don’t do beige branding advice or pretend your genius fits inside a content calendar. Around here, your work isn’t just a ...
The day I deleted Instagram
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to.The B-roll. The trending audio. The performance.I’d spent 14 hours in 10 days trying to do everything "right". ...
Quiet Marketing for Personal Brands: The Luxury Strategy That Works
You’ve tried content calendars, Reels, and posting like a machine—and still feel like your marketing is forced, fake, and failing. You’re not lazy or an introvert (ok, maybe you are, hi!). ...
How to Attract Luxury Clients Obsessed With Working With You
The Champagne Client Code: Revealed You’re not too expensive. You’re just in the wrong room.And you’re playing small with clients who don’t respect your brilliance. But what if, instead of saying ...
How to Create Obsession Without Algorithms
Most people think building a luxury brand starts with fonts, logos, and perfect packaging. But you’re not here to play that game, you’re here to create something iconic. The kind ...
Premium vs Luxury Branding – What’s the difference?
Ever notice how everyone’s calling their brand “luxury” these days… but it feels "off" and you can't quite figure out why? That confusion? It’s not just you. The line between premium ...
How to Overcome Imposter Syndrome when Building Your Luxury Personal Brand
You’ve built something beautiful, clients are obsessed, but you’re still wondering if you’re “luxury enough” to lead it. That voice in your head? The one whispering that you’re not legit, not ...
What Miu Miu Can Teach You About Personal Branding and Curating Your “It Girl” Brand Energy
You’ve probably asked yourself, “Why does her brand feel so on point—and mine doesn’t?” You’re not alone. (I have been there too, it wasn't my best era!) You’ve been tweaking your ...
Luxury Brand Storytelling That Sells
Why “Luxury” Isn’t About Being Fancy 💁🏼♀️ Luxury isn’t about having a gold logo, silk robe, or a chandelier on your homepage—it’s about how you make someone feel. Here’s the truth most ...
How to Build a Luxury Brand Without Social Media Burnout
You’ve probably Googled “how to market without social media” more times than you’d like to admit. And honestly? You’re tired. Exhausted by posting into the void, fed-up of content that ...
