Premium vs Luxury Branding – What’s the difference?
Ever notice how everyone’s calling their brand “luxury” these days… but it feels "off" and you can't quite figure out why? That confusion? It’s not just you. The line between premium ...
How to Overcome Imposter Syndrome when Building Your Luxury Personal Brand
You’ve built something beautiful, clients are obsessed, but you’re still wondering if you’re “luxury enough” to lead it. That voice in your head? The one whispering that you’re not legit, not ...
What Miu Miu Can Teach You About Personal Branding and Curating Your “It Girl” Brand Energy
You’ve probably asked yourself, “Why does her brand feel so on point—and mine doesn’t?” You’re not alone. (I have been there too, it wasn't my best era!) You’ve been tweaking your ...
Luxury Brand Storytelling That Sells
Why “Luxury” Isn’t About Being Fancy 💁🏼♀️ Luxury isn’t about having a gold logo, silk robe, or a chandelier on your homepage—it’s about how you make someone feel. Here’s the truth most ...
How to Build a Luxury Brand Without Social Media Burnout
You’ve probably Googled “how to market without social media” more times than you’d like to admit. And honestly? You’re tired. Exhausted by posting into the void, fed-up of content that ...
What The Row Teaches You About Quiet Luxury Personal Brands
If The Row was a Personal Brand... How to build a high-end personal brand that whispers—and still wins The Personal Brand Power of The Row, the $1B behemoth. Everyone’s talking about “quiet luxury,” ...
What Defines a Luxury Brand? Part 2/2
The 8 Luxury Codes Part Two translated for Experts and Professionals who want to be Impossible to Ignore. What actually makes your brand Luxury AF? Today, we continue our exploration into ...
What Defines a Luxury Brand? Part 1/2
The Eight Luxury Codes Explained - Part One. And how to discover them in your business. Another dose of luxury, straight to your inbox. Designed to elevate your brand and make ...
What if luxury wasn’t just an industry, but a business strategy anyone could use?
💀 Loud luxury and undercharging for your services is DEAD. IKYMI – I’m building a luxury product brand, and along the way, I’ve been diving deep into the luxury world—uncovering the secrets ...
How to Build a Luxury Brand That Commands Attention (Without Raising Prices)
And we are back with another instalment of The Business of Luxury. Today, we are breaking down what brands get wrong when they shoot for Luxury Status. Brutal Truth: They think it’s ...
