How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Learn how luxury brands trigger desire with storytelling, subtle cues, and copywriting that sells without hype.
How to Build a Personal Brand: The 5 Luxury Codes
Discover the five luxury branding codes—frequency, taste, myth, aesthetic, and resonance—to create a magnetic personal brand that sets the standard.
The day I deleted Instagram
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to. The B-roll. The trending audio. The performance. I’d spent 14 hours in 10 days trying to do…
Quiet Marketing for Personal Brands: The Luxury Strategy That Works
Quiet marketing isn’t passive—it’s powerful. Learn how high-end personal brands build long-term authority like luxury labels do.
How to Attract Luxury Clients Obsessed With Working With You
Raise your standards, not just your rates. Attract luxury clients who pay upfront, rave about you, and treat your work like a must-have.
How to Create Obsession Without Algorithms
Discover how true luxury branding starts from within to create obsession, not with logos or packaging.
Premium vs Luxury Branding – What’s the difference?
Most people think premium branding is just “luxury lite.” But the difference is way deeper—and if you’re explaining too much, you might be playing the wrong game.
How to Overcome Imposter Syndrome when Building Your Luxury Personal Brand
Luxury founder by day, fraud-feelings at 2AM? If you’ve ever thought “I can’t believe people are paying me for this”, you’re not alone (and you’re not wrong, you’re *actually* really good).
What Miu Miu Can Teach You About Personal Branding and Curating Your “It Girl” Brand Energy
Miu Miu is a masterclass in founder-led personal branding. Here’s how personal brands can steal its luxury-level clarity and “It Girl” energy.
Luxury Brand Storytelling That Sells
How to use luxury brand storytelling —even if you’re a team of one, hate talking about yourself, or still feel “too small” to charge what you’re worth.
