Everyone’s searching for that “it” factor to make their personal brand feel magnetic—like those luxury brands that just have something about them. But let’s be real: most personal brands feel... a little flat. Maybe ...
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them Impossible to Ignore. Today, we’re taking a ...
Why do so many polished personal brands still feel... hollow? You’ve got the website, the photos, the curated grid—but you’re still attracting the wrong clients (or none at all). This isn’t about ...
You’ve nailed your craft. Clients love you. But when it comes to your brand? Something still feels… off. It’s like you’ve evolved, but your brand hasn’t quite caught up to how ...
You want your personal brand to feel like the ones that get shared in group chats, screenshotted and talked about—not just another “premium” coach or expert with a nice logo ...
Hermès doesn’t panic about sales. Burberry isn’t refreshing Stripe to see if anyone bought overnight. Aston Martin isn’t waking up at 6 a.m. wondering what to post on Instagram. Neither ...
How do you build a cult brand people obsess over—without offering up your dignity as daily content sacrifice? You’re excellent at what you do, but somehow your brand still feels... forgettable. ...
You want to feel like a luxury brand, not just look like one—and you know storytelling is part of the magic. But here’s the catch: you don’t know what story to ...
The Secret Sauce Behind Every Iconic Luxury Brand Every high-end brand you drool over has one thing in common—and no, it’s not the actual product. It’s the feeling they sell. And ...
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. Today, we’re talking about ...
For experts and professionals, this NEW 2-week email series will take you inside the most powerful, desirable, and status-defining luxury brands—and how you can apply these strategies to build unshakable loyalty and demand in your own business.
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