Here’s what you don’t want to admit in your business today → marketing your personal brand as turned into a second unpaid job, and you are exhausted pretending you’re not. You’re ...
Bottega deleted social media and revenue climbed 16%. This is the luxury psychology of restraint. Bottega Veneta deleted their social media accounts in January 2021.And no, it wasn’t the intern making ...
Welcome to The Business of Luxury, where we reveal how the world’s most irresistible brands hijack your neurochemistry while everyone else is still posting for engagement. Today we’re dissecting the delicious ...
Welcome to The Business of Luxury, where we reveal how the world’s most coveted brands play psychological chess while everyone else plays checkers. Today we’re unpacking the delicious irony of how ...
Ever wonder how some brands charge £45 for hand soap while you're nervously mumbling your £5K offer? If you're constantly explaining your value, negotiating your rates, or secretly doubting your worth ...
Hermès doesn't sell handbags, and you know it. It makes modern heirlooms. You can’t buy your way in. You’re invited to buy. Eventually. If they decide you’re the right sort. Same with ...
You want your brand to feel alive. Magnetic. Impossible to ignore. But instead, your marketing feels like Hamilton's move to Ferrari—hyped, high-investment, and heartbreakingly underwhelming when it counted most. Sorry Lewis ...
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. This week, we’re pulling ...
Everyone’s searching for that “it” factor to make their personal brand feel magnetic—like those luxury brands that just have something about them. But let’s be real: most personal brands feel... a little flat. Maybe ...
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them Impossible to Ignore. Today, we’re taking a ...
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