Luxury Brands don’t have Niches… and you shouldn’t either
The difference between an "OMG, I'm hooked" rupture and a hot take (and why one creates luxury positioning while the other stops sales in their tracks) In 1926, Coco Chanel did ...
When Everything Is a Dupe, Become The Luxury Standard
If you’re trying to build a high-end personal brand right now, it probably feels like everything sounds the same — the same frameworks, the same promises, the same recycled takes ...
Bold Branding, Quiet Marketing: The Secret Language of Luxury Positioning
Here’s what you don’t want to admit in your business today → marketing your personal brand as turned into a second unpaid job, and you are exhausted pretending you’re not. You’re ...
Why luxury brands succeed by showing less
Bottega deleted social media and revenue climbed 16%. This is the luxury psychology of restraint. Bottega Veneta deleted their social media accounts in January 2021.And no, it wasn’t the intern making ...
How Luxury Brands Seduce You Twice: The Myth and the Mirror
Welcome to The Business of Luxury, where we reveal how the world’s most irresistible brands hijack your neurochemistry while everyone else is still posting for engagement. Today we’re dissecting the delicious ...
How Cult Brands turn Scarcity into Brand Power
Welcome to The Business of Luxury, where we reveal how the world’s most coveted brands play psychological chess while everyone else plays checkers. Today we’re unpacking the delicious irony of how ...
Why Luxury Brands Never Justify Their Prices (And How to Stop Explaining Yours)
Ever wonder how some brands charge £45 for hand soap while you're nervously mumbling your £5K offer? If you're constantly explaining your value, negotiating your rates, or secretly doubting your worth ...
Category of One: The Luxury Play That Makes Competition Irrelevant
Hermès doesn't sell handbags, and you know it. It makes modern heirlooms. You can’t buy your way in. You’re invited to buy. Eventually. If they decide you’re the right sort. Same with ...
Why Luxury Brands Fade (and How to Fix Yours)
You want your brand to feel alive. Magnetic. Impossible to ignore. But instead, your marketing feels like Hamilton's move to Ferrari—hyped, high-investment, and heartbreakingly underwhelming when it counted most. Sorry Lewis ...
You Are the Brand: Why Personal Power Beats Logos
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. This week, we’re pulling ...
