The Quiet Science of Cult Brands
The most magnetic cult brands don’t post more—they resonate deeper. Here’s how you build a luxury brand people obsess over quietly and completely.
The Art of Seduction: How Luxury Brands Tell Stories That Sell
Cartier. Rimowa. Buly. Aston Martin. They don’t sell—they seduce. You don’t need a big budget, just a better story. Let’s make your brand obsession-worthy.
The Secret Psychological Triggers That Make Luxury Brands Obsession-Worthy
Use the same psychological tricks as Hermès, LV & Chanel to make your brand irresistible. Learn 7 luxury tactics you can steal ethically.
How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Learn how luxury brands trigger desire with storytelling, subtle cues, and copywriting that sells without hype.
How to Build a Personal Brand: The 5 Luxury Codes
Discover the five luxury branding codes—frequency, taste, myth, aesthetic, and resonance—to create a magnetic personal brand that sets the standard.
The day I deleted Instagram
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to. The B-roll. The trending audio. The performance. I’d spent 14 hours in 10 days trying to do…
