Why Luxury Brands Never Justify Their Prices (And How to Stop Explaining Yours)
Ditch the discounts and start charging like Aesop. Luxury brand pricing secrets for service providers who want to elevate their rates.
Category of One: The Luxury Play That Makes Competition Irrelevant
How to stop competing and start creating categories no one else can touch. This is the hidden psychology and strategy behind brands that become Unignorable.
Why Luxury Brands Fade (and How to Fix Yours)
You want your brand to feel alive. Magnetic. Impossible to ignore. But instead, your marketing feels like Hamilton’s move to Ferrari—hyped, high-investment, and heartbreakingly underwhelming when it counted most. Sorry…
You Are the Brand: Why Personal Power Beats Logos
Discover how luxury brands prove that people, not logos, create magnetic brands—and how your personal presence can do the same.
Why Craft Is Your Brand’s Core in 2025 and Beyond
The secret luxury personal branding isn’t your logo—it’s your obsession. If your brilliance is buried in cover-polished branding, this is for you.
The Mindset Shift to Become Impossible to Ignore
The fears keeping you stuck aren’t about strategy—they’re about who you’re willing to be. Here’s why shifting your mindset is essential to make your brand Impossible to Ignore.
