Why luxury brands succeed by showing less
Bottega deleted social media and revenue climbed 16%. This is the luxury brand psychology of restraint.
How Luxury Brands Seduce You Twice: The Myth and the Mirror
The best brands don’t choose between aspiration and belonging. They architect the tension between both. This is the psychology of dopamine vs. oxytocin—and why the best brands seduce you twice.
How Cult Brands turn Scarcity into Brand Power
How a handbag empire learned that being everywhere is the same as being nowhere. Coach’s $4 billion overexposure mistake.
Why Luxury Brands Never Justify Their Prices (And How to Stop Explaining Yours)
Ditch the discounts and start charging like Aesop. Luxury brand pricing secrets for service providers who want to elevate their rates.
Category of One: The Luxury Play That Makes Competition Irrelevant
How to stop competing and start creating categories no one else can touch. This is the hidden psychology and strategy behind brands that become Unignorable.
Why Luxury Brands Fade (and How to Fix Yours)
You want your brand to feel alive. Magnetic. Impossible to ignore. But instead, your marketing feels like Hamilton’s move to Ferrari—hyped, high-investment, and heartbreakingly underwhelming when it counted most. Sorry…
