The Quiet Science of Cult Brands
How do you build a cult brand people obsess over—without offering up your dignity as daily content sacrifice? You’re excellent at what you do, but somehow your brand still feels... forgettable. ...
The Art of Seduction: How Luxury Brands Tell Stories That Sell
You want to feel like a luxury brand, not just look like one—and you know storytelling is part of the magic. But here’s the catch: you don’t know what story to ...
The Secret Psychological Triggers That Make Luxury Brands Obsession-Worthy
The Secret Sauce Behind Every Iconic Luxury Brand Every high-end brand you drool over has one thing in common—and no, it’s not the actual product. It’s the feeling they sell. And ...
How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. Today, we’re talking about ...
How to Build a Personal Brand: The 5 Luxury Codes
Darling, welcome to The Business of Luxury — where we don’t do beige branding advice or pretend your genius fits inside a content calendar. Around here, your work isn’t just a ...
The day I deleted Instagram
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to.The B-roll. The trending audio. The performance.I’d spent 14 hours in 10 days trying to do everything "right". ...
