Ever wonder how some brands charge £45 for hand soap while you're nervously mumbling your £5K offer? If you're constantly explaining your value, negotiating your rates, or secretly doubting your worth ...
Hermès doesn't sell handbags, and you know it. It makes modern heirlooms. You can’t buy your way in. You’re invited to buy. Eventually. If they decide you’re the right sort. Same with ...
You want your brand to feel alive. Magnetic. Impossible to ignore. But instead, your marketing feels like Hamilton's move to Ferrari—hyped, high-investment, and heartbreakingly underwhelming when it counted most. Sorry Lewis ...
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. This week, we’re pulling ...
Everyone’s searching for that “it” factor to make their personal brand feel magnetic—like those luxury brands that just have something about them. But let’s be real: most personal brands feel... a little flat. Maybe ...
Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them Impossible to Ignore. Today, we’re taking a ...
For Experts, Coaches, and Professionals, this NEW 2-week email series will take you inside the most powerful, desirable, and status-defining luxury brands—and how you can apply these strategies to build unshakable loyalty and demand in your own business.
💌 It’s 100% free—you’ll be commanding attention & attracting high-value clients in 2-mins a day.
COPYRIGHT © Carolynne Alexander 2025 | Legal & Privacy