The difference between an "OMG, I'm hooked" rupture and a hot take (and why one creates luxury positioning while the other stops sales in their tracks) In 1926, Coco Chanel did ...

If you’re trying to build a high-end personal brand right now, it probably feels like everything sounds the same — the same frameworks, the same promises, the same recycled takes ...

Here’s what you don’t want to admit in your business today → marketing your personal brand as turned into a second unpaid job, and you are exhausted pretending you’re not. You’re ...

Bottega deleted social media and revenue climbed 16%. This is the luxury psychology of restraint. Bottega Veneta deleted their social media accounts in January 2021.And no, it wasn’t the intern making ...

Welcome to The Business of Luxury, where we reveal how the world’s most irresistible brands hijack your neurochemistry while everyone else is still posting for engagement. Today we’re dissecting the delicious ...

Welcome to The Business of Luxury, where we reveal how the world’s most coveted brands play psychological chess while everyone else plays checkers. Today we’re unpacking the delicious irony of how ...