Welcome to The Business of Luxury, where we break down the world’s most desirable brands—the branding, the marketing, and the psychology that makes them impossible to ignore. Today, we’re talking about ...
Darling, welcome to The Business of Luxury — where we don’t do beige branding advice or pretend your genius fits inside a content calendar. Around here, your work isn’t just a ...
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to.The B-roll. The trending audio. The performance.I’d spent 14 hours in 10 days trying to do everything "right". ...
You’ve tried content calendars, Reels, and posting like a machine—and still feel like your marketing is forced, fake, and failing. You’re not lazy or an introvert (ok, maybe you are, hi!). ...
The Champagne Client Code: Revealed You’re not too expensive. You’re just in the wrong room.And you’re playing small with clients who don’t respect your brilliance. But what if, instead of saying ...
Most people think building a luxury brand starts with fonts, logos, and perfect packaging. But you’re not here to play that game, you’re here to create something iconic. The kind ...
For experts and professionals, this NEW 2-week email series will take you inside the most powerful, desirable, and status-defining luxury brands—and how you can apply these strategies to build unshakable loyalty and demand in your own business.
💌 It’s 100% free—you’ll be commanding attention & attracting high-value clients in 2-mins a day.
COPYRIGHT © Carolynne Alexander 2025