The Champagne Client Code: Revealed

You’re not too expensive. You’re just in the wrong room.
And you’re playing small with clients who don’t respect your brilliance. But what if, instead of saying “hmm, ok” to anyone, you were popping champagne because your inbox was full of luxe clients who pay upfront, rave about you to their high-caliber network, and make you feel like the absolute go-to?

Are you done being the best-kept secret in your industry?

This week’s Business of Luxury Briefing is about saying “hell yes” to clients who already see you as a must-have investment in their evolution, not a negotiable expense.
The ones who align with your standards.
The ones who make you feel like the absolute go-to.
The ones obsessed with your most daring work.

Dive in. 🍾✨

You’re good. Really damn good. But there’s still something off with your client roster. Deep down, you know you’re overgiving, bending your boundaries, and you haven’t given yourself a pay rise since pre-2020.

Since then, you’ve honed your skills, invested £££££ in your expertise. You’ve evolved into a powerhouse of an expert. You know the clients you want to work with—they’re on your vision board, but somehow, you’re still not signing them.

It’s not that they’re not out there. They are. You’ve met them, seen them, maybe even worked with a few. But now, it’s time to make them your new standard—the Champagne Clients who pay upfront, sing your praises to their equally luxe network, and make working with you feel like a next-level move.

If you’re a coach, consultant, or service provider who’s done playing small and ready to become the go-to choice for clients who don’t blink at your rates, keep reading.

Because let’s be real—you’re not just here to work with anyone. You’re here to work with the best. And the best? They’re not drawn in by logic—they’re attracted to luxury.

The Reality Check: What You’re Accepting Right Now

takes your hand, looks you in the eye and whispers…

Love… your schedule is packed, your inbox is full, but somehow, your bank account and energy levels aren’t reflecting the powerhouse you’ve become. You’re still playing small, working with clients who suited your 2020 rates and 2020 energy. But today? You’re a whole new caliber of expert, and it’s time your client roster reflects that.

It’s the truth you needed to hear.

Think about it: If every client on your roster felt like a Champagne Client, how would that shift your energy, your bank account, and your reputation? How bold and daring would your work be? What if every project felt like a dream collaboration instead of a drain? What if you knew that every time you said yes, you were saying yes to someone who elevates you, not exhausts you?

That’s the Champagne Client standard. And it’s not just possible, it’s closer than you think.

Here’s the record scratch moment: Every time you say yes to a client who doesn’t align with your next level, you’re closing the door to someone who would pay premium rates and sing your praises to everyone they know.

What if, instead of saying ‘yeah, ok‘ to new clients, you were popping the champagne because you were signing clients on the regular who were lining up to work with you?

It’s not about being demanding. It’s about being discerning. And that starts with intimately knowing which clients elevate you, not drain you.

What Makes a Client “Champagne” Worthy?

Champagne Clients aren’t just high-ticket—they’re high-caliber. They don’t just pay your rates; they elevate your brand by association. These are the clients who say yes before you finish the pitch, pay upfront without blinking, and refer you to their equally powerful circle. They allow you to do your most daring work.

Here’s the mindset swap: It’s not about being the logical choice. Logic is for clients who want a bargain. Champagne Clients are driven by alignment. They’re looking for someone who reflects where they want to go next, not just someone who solves a problem. They want to feel like working with you is a next-level move, not just a smart decision.

Imagine what it would be like to work with clients who make you feel as valued as you make them feel. Who are obsessed with your work, and spread the word about how working with you feels like a privilege. That’s the Champagne Client vibe. And once you know what it feels like, there’s no going back. And it’s closer than you think.

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5 Moves to Attract Luxury Clients Now

These are the five strategic moves to make the transition to Champagne Clients without overhauling your entire brand.

Step 1: The Current Client Vibe Check – Who’s Elevating You and Who’s Draining You?

Before you can make space for Champagne Clients, you need to recognise that your current clients are already showing you what a Champagne Client is like. It’s not just the individual client—it’s the traits they display. Maybe one client pays on time but loves a ‘last minute revision drama.’ Or another has a killer network but always needs a nudge to say yes to your boldest ideas.

It’s time to look past demographics and start paying attention to the behaviours that align with your next-level standards. Ask yourself:

• Who lights you up and energises your work?
• Who pushes your boundaries with ‘just one more thing’?
• Who values your work without needing constant validation?
• Who introduces you to people who are a dream to work with?

Circle the client traits and behaviours* *who align with your standards. The rest? It’s time to start phasing them out to make space for the ones who elevate your brand, not just fill your calendar.

Step 2: The Champagne Client List – Define Your Non-Negotiables

If you want Champagne Clients, you need to get crystal clear on what they look like. Here’s how:

1. List the top five traits your dream clients must have.
2. Be unapologetically specific. Think “pays upfront, values my time, sends referrals”.
3. Now, here’s where the real clarity kicks in: for a week, pay attention to how each client makes you feel. If their emails hit your inbox with a thud or a feeling of dread, that’s your gut telling you it’s time to make a change.

Example Champagne Client Traits:

• Treats you like a trusted authority and partner, not a service provider or the help!
• Pays without negotiating or asking for a discount… and on time.
• Refers you to other power players who match their caliber. Their brand aligns with yours.
• Respects your boundaries and process without needing constant reminders of your leadership and authority.

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Step 3: Messaging Makeover – Align Your Language, Not Just Your Rates

Here’s the game-changer: Luxury clients aren’t choosing you because you’re the best option on paper. They’re choosing you because ***working with you feels like a move toward their next level. ***

Your messaging should reflect that. Instead of pitching yourself as a solution to their problems, position yourself as the key to their transformation. Example:

• Logical: “Here’s what I can do for you. and how much it it will cost”
• Aligned: “Here’s how working with me will elevate you to where you want to go next.”

Champagne Clients don’t want a logical choice. They want a mirror that reflects the version of themselves they aspire to be. Your words need to paint that picture. Make them feel like choosing you is a status move, not just a smart move.

Step 4: Qualification & Boundaries – The Luxe Entry Process

Now that you’ve got your list, you can filter out who you want to work with and who you don’t.

• Create a Luxe Inquiry Form: Ask specific, qualifying questions like: “What’s your budget for this project?” and “What result are you looking to achieve by working together?” My favourite question is – It’s Sunday morning, you’re having brunch with a friend and you can’t wait to tell them about what you’ve achieved by working with me. What has changed in your life?
• Set the Tone from the Start: Your form should feel exclusive, not generic. Think about luxury hotel websites—they don’t just ask for your name and email. They ask for your suite preference, your champagne choice, and any VIP requests. The more the client expressed their needs, the more opportunities you get to achieve them.
• Hold Boundaries Firm: If someone can’t fill out a form properly or balks at a required investment range, that’s your sign. Don’t waste time on people who aren’t ready to step up. Same goes for any answers that intuitively feel “off” for you. Your first instinct is always right. Learn to trust that.

Remember: It’s not just about demographics or even psychographics. It’s about the traits and behaviours that align with your new standards. You’re honing your gut check to become your intuitive guide for spotting Champagne Clients—the ones who light you up, pay on time, and make working with you feel like a celebration.

Step 5: The Break-Up Script – Gracefully Exiting Misaligned Clients

Now, let’s address the elephant in the room: What do you do with those clients who no longer fit your Champagne Client standards? You don’t have to ghost them or burn bridges.You have two options. State your boundaries and standards and allow them to raise to them or fall below them. They always have a choice. Most will rise. The others will naturally exclude themselves out of your client roster.

If you’ve already gone through stating your boundaries and standards, you can use a Break-Up Script:

“Hey [Client Name], I’ve loved working with you, and I’m so proud of what we’ve accomplished together. As my business evolves, I’m focusing on projects that align with the next level of my brand. Unfortunately, that means I won’t be able to continue working on [specific service/project].
That said, I’d be happy to recommend a trusted colleague who might be a perfect fit for your needs. Let me know how I can best support you during this transition.”

This approach keeps the door open for referrals while also signalling that you’re elevating your brand. It’s not a rejection, it’s a redirection and opening up space for new aligned clients.

The Champagne Client Code – Your Blueprint to Luxe Clients

So, you’re ready to attract Champagne Clients. But knowing you want them and actually signing them are two different things. That’s where The Champagne Client Code comes in.

Inside The Champagne Client Code, you’ll find the exact moves to lock in those dream clients…

• What if the clients you’re clutching onto are the very ones blocking your next-level income? The ones who feel ‘comfortable’ but are quietly draining your power
• What if the secret to signing luxe clients isn’t in your pitch—but in your pulse? Trust your gut, cash the cheques
• What if your messaging felt like a status symbol instead of a sales pitch? The right clients don’t just want smart—they want iconic.
• What if your client qualification process was a velvet rope, keeping the time-wasters out and the heavy-hitters in? You’re the club—they’re the guest list.
• What if raising your rates was a rookie move? Elevate your standards instead—and watch the clients who ‘get it’ line up to pay.

If you’re done being the best-kept secret and ready to step into the room where the real luxury moves are made, The Champagne Client Code is your next-level playbook.

Because it’s not about signing more clients—it’s about becoming the kind of expert who commands them. You already have the expertise. Now, it’s time for the world to recognise it.

Ready to raise your standards and let the right clients rise to meet them?

Step inside The Champagne Client Code and Attract Luxury Clients.