From Expert to Unignorable

Unignorable:

For Experts, Founders & Coaches Who Refuse to Be One of Many

Your work is category-of-one. Your positioning isn’t.

Unignorable is the luxury brand strategy that closes the gap—so premium clients don’t just find you, they’re already sold.

MAKE ME UNIGNORABLE → 
Stop competing. Start being The One.

You know you're not mid-tier. You never have been.

Does any of this sound unnervingly familiar?

You’ve outgrown the “helpful expert” box, but your brand hasn’t caught up and you’re still attracting middle of the road clients. 

You’re being compared to people nowhere near your level—clients lump you in with beginners who learned their “expertise” from a £47 course. You’ve got decades. They’ve got Canva templates and confidence.

Your pricing doesn’t reflect your expertise—you’re undercharging, negotiating with people who’ll never get it and you’re one “let me think about it” away from screaming into a pillow.

People don’t understand what you actually do—they see the surface, miss the transformation. They want your hands when they need your brain, your wisdom, your heart. They’re hiring you for the wrong reasons entirely.

You’ve got the ideas, the bold moves and you want to do your most daring work. But you’re still being seen as a provider—not the standard.

You’ve built consistent revenue… but can’t seem to break into effortless demand where you choose your clients.

You’re living it with your clients… but not transmitting it in your content. Your messaging falls flat, your brand looks expensive but sounds like everyone else. Generic. Safe. Forgettable. Living it but not transmitting it.

You’re booked out… but with the type of client that questions everything when you do your most daring work. Yikes!

You’re doing everything and still feel invisible—posting, creating, being “helpful.” And it’s either crickets or bottom-feeders wanting to “pick your brain” over coffee they expect you to pay for.

You’re winging it with no strategy—reacting to what everyone else does. Chasing trends. Trying tactics. Hoping something sticks. And deep down, you know it shows.

You’ve outgrown your positioning but don’t know what’s next—you can feel you’re ready for a different calibre of client. But articulating it? That’s where you’re stuck. And staying stuck is making you resentful.

These aren’t signs that something’s broken.

They’re signs that something bigger is calling.

Unignorable shifts all of this.

It lifts you out of the murky middle and elevates you into the place you dream of.

Here's the Real Problem:

You're Using Mid-Market Strategies to Attract Top-Tier Clients—And It's Killing Your Soul!

The Traditional Expert Branding Playbook is Sabotaging You

You’ve been told the way to success looks like:

  • posting consistently,
  • being accessible,
  • giving away value,
  • explaining your process,
  • showing up everywhere.

And you’ve done all of it. And more!

You’ve been the helpful expert. The generous one. The walking encyclopedia with a 47-point checklist nobody asked for.

Result?

  • Inbox full of brain-picking requests.
  • Clients who ghost after pricing.
  • An audience that applauds your content then buys from someone half as qualified.

Your market treats you like an option because your brand is built like one.

You’re being compared to people with half your depth. Justifying fees that should be obvious. Working twice as hard as everyone around you while attracting half the caliber of client you deserve.

The problem? You’re using mass-market positioning to attract top-tier clients.

Those tactics work for influencers selling £97 courses to thousands. For coaches who need volume to survive.

  • You’ve been building for visibility instead of desire.
  • Optimising for being accessible when you should be discerning.
  • Proving yourself and your worth instead of creating mythology.

→ Every marketing tactic is designed for mass-market commodities NOT human-based businesses.

They don’t work when you’re positioning for clients who invest five, six, seven figures…

Unignorable repositions you using the psychology luxury brands have wielded for centuries. Secrets like scarcity that creates pull, myth that compounds curiosity, category ownership that makes comparison impossible.

Because you’re not mid-tier. So stop showing up like you are.

You need luxury psychology applied to personal expertise.

And it changes everything.

Because top-tier brands operate differently:

  • They create scarcity (waiting lists increase desire)
  • They build myth (world-building to immerse, resonate and create desire)
  • They own the category (Hermès doesn’t compete with “handbag companies”… can you imagine?!)
  • They’re selective (luxury houses turn down profitable collabs)
  • They let authority sell (Michelin stars don’t justify pricing)

That’s what Unignorable teaches you.

Repositioning yourself using luxury psychology—stop competing and start commanding.

Luxury brands play by completely different rules:

P.S. In Case You Didn’t Get the Memo… The Game Just Changed

AI made information free. Instant. Infinite.

Your clients can get answers in 3 seconds from Chatty G, generate strategies while making their matcha, learn anything from anyone.

So what do they actually want from you?

Not information. Not how-to. Not more content.

They want transformation. Experience. Access to someone who embodies the standard.

  • They want to be changed by working with you, not just informed.
  • They want an experience that makes them feel like they’ve arrived.
  • They want exclusive access to authority that can’t be replicated by a prompt.

Being the standard that people seek out. That’s your edge.

Luxury brands don’t compete on information. They compete on desire, experience, and exclusivity.

AI democratised expertise.

Luxury positioning is how you rise above it.

When Your Brand Finally Matches Your Brilliance

Introducing Unignorable:

Luxury Brand Positioning for Top-Tier Experts

This isn’t a course. It’s a complete recalibration of you, your message, and your brand.

We’re not teaching you to market better. We’re teaching you to position so precisely that marketing becomes almost irrelevant.

Here’s What Changes When You Position Like a Luxury Brand:

  • You're the name people mention first and share in their DMs—not because you're the loudest, but because your positioning made you inevitable
  • Your inbox fills with "I've been following your work" messages from clients who've already decided to invest before they ever book a call—no convincing, no chasing, no "let me think about it"
  • You charge what you're worth—and clients say yes without flinching because your brand positions your fees as the obvious investment for someone at their level
  • You work with people who actually get you—clients who respect your boundaries, value your expertise, and refer others exactly like them because the experience of working with you was that good
  • You reclaim your time and creative energy because your brand does the heavy lifting—no more content treadmill, no more algorithm anxiety, no more wondering if anyone's paying attention
  • You finally feel like yourself in your business—not the watered-down, palatable version, but the full-depth, unapologetic authority you've always been but were too scared to claim... and you get to do your most daring work.

This is how you stop proving yourself and start being pursued.

MAKE ME UNIGNORABLE → 
Stop competing. Start being The One.

The Quiet Marketing Method™ without Social Media
The Secret?

Principles Most "Branding & Marketing Experts" Don't Even Know Exist.

Unignorable is built on luxury brand psychology and taught through a lens no one else has access to:

These aren’t standard branding principles. These are luxury psychology secrets I’ve decoded through:

  • Deep study of how luxury brands create cult-like devotion combined with
  • 20 years building businesses and brands across multiple industries
  • Psychology background understanding human desire and obsession
  • My own blueprint for teaching hidden power and visionary transformation
  • And reverse engineering six months of growth to epic status

And they work for all transformational businesses
aka your personal brand.

Here’s what we’re leaving behind:

  • Surface-level "find your niche" exercises or BS customer avatar exercises
  • Content calendars that make you a performing seal with a fake smile
  • Generic frameworks that make you sound like everyone else
  • Visibility tactics that increase exhaustion, not authority
  • Fake-it-till-you-make-it confidence hacks

Change Is Here… You’ve Done Your Time.

You’ve built your expertise. You’ve got the receipts.

You’re not mid-tier. You never were.

It’s time to elevate into the top ranks—because the market has changed and mass-market rules were never meant for you.

The experts who adapt—who move from helpful to unignorable, from visible to valuable, from mid-market to luxury—will dominate the next decade.

The ones who don’t?
They’ll be left explaining why they’re better than ChatGPT (sorry, not sorry).

What's Inside

Luxury Brand Psychology: Lessons That Transform How You're Positioned and Paid

What’s Inside: The Three Pillars of Luxury Positioning

This isn’t a fixed curriculum. It’s a living framework—designed to evolve as you move through it, shaped by what you need, not what some outline decided six months ago.

Your Brand

01 MYTH

Who you are when no one's looking.
This is where we build the brand architecture that makes you incomparable.

By the end of this pillar, you'll have:
✦ A category you own that makes comparison impossible
✦ A brand mythology that sells before you speak
✦ Pricing architecture that filters automatically
✦ A signature language system that's unmistakably yours

Your Presence

02 MAGNETISM

How the world experiences you.
This is where we create the market presence that makes clients come to you.

By the end of this pillar, you'll have:
✦ Strategic scarcity that makes demand exceed supply
✦ Mystique that keeps curiosity compounding
✦ Authority that sells itself without you lifting a finger
✦ Selectivity that strengthens every time you say no

Your Psychology

03 MINDSET

The thinking that keeps you there.
This is where we anchor the luxury psychology that sustains your positioning.

By the end of this pillar, you'll have:
✦ An identity shift that makes top-tier your default setting
✦ Long-game thinking that builds legacy, not launches
✦ The psychological resilience to hold your standard when the market tests you
✦ The luxury mindset anchor that prevents slipping back into scarcity thinking

Luxury Positioning Delivered Luxuriously

How it Works

This isn't a course. It's an initiation into top-tier positioning. Exactly where you should be.

This isn’t a course you binge on a rainy Sunday and forget by Tuesday.

It’s not 47 video modules you’ll never finish.

It’s not another “accountability group” where everyone’s too polite to tell the truth.

This is a complete recalibration of you, your message, and your brand—delivered like the luxury experience it is.

Here’s What’s Included:

  • 10 weeks of intimately written dispatches delivered directly to your inbox and private portal—designed to be experienced in bed, on a walk, wherever you think clearest. Not chained to your laptop like some corporate training module.
  • Each week unlocks one element of your luxury brand architecture. It gives you time and space to think about your brand, integrate and embody the lessons and then take action on them.
  • It’s written (because you’re a thinker, not a scroller), with audio versions for when you want to absorb while living your actual life.

This is luxury positioning done luxuriously.

What Makes This Different
(And Why It Works Better):

→ Deeply personal delivery
This feels like I’m sat across from you with a glass of wine, not lecturing at you from a stage. You’ll actually want to read it.

→ Anti-burnout by design
No video overwhelm. No bingeing 8 hours of content and remembering none of it. Just strategic clarity, piece by piece, that actually sinks in.

→ Guided exercises and concrete decisions
Every week includes exercises that nudge you to make real decisions about your brand. Not vague “journal prompts”—actual strategic choices with outputs you can use immediately.

→ Action, feedback, refinement
You take what you’ve built, test it in the market, get real feedback, then tweak. This isn’t theory you implement “someday.” You’re building and refining in real time.

→ Integration week
Because luxury means knowing when to pause. Space to breathe, digest, let it marinate. (And I get a break too—we’re doing this together.)

You’ll Also Get:

  • Audio versions of every dispatch so you can listen while walking, driving, or pretending to be productive
  • Quarterly Q&A sessions cos async is the new luxury! Hit reply to any email with questions, I respond with strategic guidance when you need it
  • AI-powered tools for the heavy lifting because 62% of luxury brands use AI smartly, and you should too
  • Templates, prompts, and decision-making frameworks delivered exactly when you need them (not dumped on you Day 1 to sit in a folder forever)
  • Evergreen access + all future updates because your investment compounds over time

From Expert to Unignorable

Join Unignorable Now And

Step Into the Positioning Your Work Deserves

You’re not here to compete.
You’re here to be chosen as the obvious choice...
Because nothing else is quite like you.

The Quiet Marketing Method™ without Social Media
MAKE ME UNIGNORABLE → 
Stop competing. Start being The One.

Why I Built This (And Why It'll Work For You)

Two decades in, and I still wasn’t showing my full hand.

I’d done the good girl dance—proved, perfected, performed. But something was missing. That bone-deep certainty. The unapologetic, full-depth version of me.

I was done.

Here’s what shifted everything: I stopped becoming and started being.

I made a decision. Decided I was already there. Then lived from that end point—every single day—until reality had no choice but to catch up.

I transmuted my perfectionism into standards. Combined my hard skills (business, branding, strategy) with an obsession (luxury psychology) and a differentiator (being devastatingly British). It worked.

The energy shift was immediate. People felt it in my writing before they saw it in my pricing.

Money came after the embodiment. Not before.

I didn’t chase clients. They found me. No offers posted. Everything via DM. The ones who said no? They’re becoming the version of themselves who’ll say yes later.

I became the only. Not one of many.

The only luxury brand psychologist doing what I do, how I do it. Because I created the category from scratch.

The box I was trapped in? My own making. Once I saw that, it vanished.

I move differently now.

UNIGNORABLE is the architecture of that shift.

Not theory. Not aspiration. The exact recalibration that took me from brilliant-but-invisible to impossible to ignore.

You don’t need to wait. You don’t need permission.

You decide you’re worth it. Embody it. Hold the standard.

Then watch the world orient around your vision.

I did it. Now you will too.

The Business of Luxury Substack Growth

180 days later…

Hola!

Meet the Founder

Carolynne Alexander // Founder of ​The Business of Luxury​. 🇬🇧 Luxury Brand Strategist with sharp British wit. 🍒 Designing brands that turn heads, open wallets & spark obsession.

Carolynne Alexander from The Business of Luxury

Luxury Brand Psychologist. I teach luxury brand strategy for experts building personal authority

I spent 20 years building brands the traditional way. Better graphics. Bigger reach. Same as everyone else.

Then I stopped trying to fit into other people's standards and created my own lane.

The shift? I swapped perfectionism for standards I set. Stopped performing for an audience and built a world people wanted to walk into. Stopped chasing likes and showed up where my real value lived.

Within two months: DMs saying "I want to work with you"... No offer needed.

Here's what everyone gets wrong: The outer work follows the inner work. I had to become the person I was positioning before the positioning worked.

I claimed a gap no one else was touching. Created a category only I could own: luxury positioning for personal brands. Brought my full voice. No filter.

Six months later: 7,000 Substack subscribers. Premium clients. Business on my terms. I stopped competing and started being The One.

Unignorable is the lived experience of going from invisible to impossible to ignore in your own category. The inner work that makes outer work effortless. How to recognise your gap, claim it, and build a world only you can create.

You're not here to compete. You're here to own your category.

Among other things, you’ll learn:

  • Standards over perfectionism (set your own bar, not chase others’)
  • Your world, your rules (create the container; people enter it)
  • Operate at destination level (be the client you want to attract from day one)
  • Daily belief work (inner work before outer work—this is the linchpin)
  • Gap recognition to category creation (don’t solve problems; create new worlds)
  • Full voice, no filter (personality is the differentiator)
  • Strategic depth over volume (go deep, not viral)
  • Felt-based selection (know who you can get results for; work only with them)

Stop Chasing. Start Being Chosen.

Unignorable: The Luxury Psychology Method

Proud to offer a 14-day, 100% money-back guarantee 🎉

Investment:

Beta Founding Member Price: £997 (normally £1,997 after beta)

This offer is only available during beta. Once we move out of beta, the price increases and founding member bonuses close.

Unignorable

Beta Pricing: This round only

£1997 £ 997
One Payment or Payment Plan Available
MAKE ME UNIGNORABLE →

For experts who execute independently.

Unignorable

+THE FOUNDING CIRCLE

£9,997 £ 4,997
One Payment or Payment Plan Available
  • 10-week luxury brand recalibration
  • Three-pillar curriculum (Myth, Magnetism, Mindset)
  • Written dispatches + audio versions
  • Guided exercises with concrete outputs
  • AI tools, templates, frameworks included
  • Program-specific question support
  • Bonus Vault (to be revealed very soon)
  • Lifetime access + all future updates
  • Everything in Unignorable, PLUS:

    My eyes on your brand. Twice weekly. For 10 weeks.

MAKE ME UNIGNORABLE →

Only 6 spots available.

Only 5 Left

The Founding Circle:

→ Direct feedback on your brand architecture as you build it. Your category statement, your mythology, your pricing strategy, your messaging—I’m reviewing it all and telling you exactly what needs to shift.

→ Notion dashboard access where you submit your work, your questions, your positioning decisions—and I review them. Not templates. Not AI. Me. Written only so nervous system friendly. 10 weeks of access and a lifetime to implement.

→ Tuesday–Thursday access window for tailored guidance. Not “check back in three weeks.” Real-time counsel when you’re making decisions that matter.

→ Done-with-you implementation—which means you’re not alone with a framework hoping you got it right. You execute, I refine. Every week. As long as you’re doing the work. For a whole 10 weeks.

Plus: If you want to go deeper—optional 1:1 strategy sessions available at founding member rates. (My standard 1:1 work starts at £25,000 for face-to-face in London. This? Significantly more accessible. Email me if curious.)

Limited to 10 founding members. That’s it.

This is for experts who:

  • You’ve got real expertise. Years of it. Proven results. But the market isn’t reflecting your value, you’re being lumped in with people half your caliber, or worse, you’re invisible to the people who’d actually pay what you’re worth.

  • You’re excellent. You know it. But excellent isn’t enough anymore. You need to be seen as excellent by the right people, the ones ready to invest at your level.

  • You might be established in your field. Or you might be transitioning out of corporate with years of experience, ready to claim it on your own terms. Either way, you’ve got the receipts. You’re done proving.

  • You’re ready to play bigger. Not hustle bigger. Smarter. Positioned bigger. The kind of bigger where clients come to you already convinced.

  • You’re willing to do the inner work. This isn’t a framework you apply externally and hope sticks. You have to embody it. You have to become the standard you’re positioning. That requires belief work, identity shifts, and the willingness to hold your standard even when the market tests you.

  • You’re ready to execute independently or you’re ready for direct feedback on what you’re building. Either way, you’re not looking for someone to do it for you. You’re looking for someone who sees what you’re capable of and helps you claim it.

This isn’t for:

  • You’re just starting out and building your expertise. You need the years first. The results first. The receipts first. (Come back when you do.)

  • You want quick fixes or social media hacks. Unignorable isn’t a growth tactic, it’s a complete recalibration. It takes 10 weeks and real integration.

  • You’re an algorithm obsessive looking for the next viral formula. We’re doing the opposite, strategic depth, not volume. Magnetism, not metrics.

  • You’re not willing to do the inner work. If you’re still waiting for permission, still performing for approval, still trying to be everything to everyone, this will feel uncomfortable. That discomfort is the point. But only if you’re willing to move through it.

  • You want done-for-you. I’m not building your brand for you or giving you the answers. I’m teaching you to build it using your own discernment, and giving you feedback as you go (if you’re in Founding Circle). You’re the architect. I’m the guide.

  • You’re not ready to embody your positioning yet. If you’re still convincing yourself you’re worth it, still hedging your claims, still playing small, the work won’t land. You have to be willing to decide: I am the standard. Then live from there.

Questions that Top-Tier Experts Ask

Unignorable FAQs

"I don't have a clear niche yet. Is this premature?"

Here’s the thing: luxury brands don’t have niches. They have territories.

Hermès doesn’t niche down to “equestrian leather goods for wealthy French women.” They own an entire aesthetic universe.

If you’re waiting for the perfect niche before you position, you’re thinking mid-market. We’re building category ownership—which comes from the intersection of your expertise, obsessions, and the gap only you can fill.

Unignorable helps you identify that intersection. Week 1, in fact.

So no, it’s not premature. It’s precisely the right time.

If you were truly positioned as a luxury brand, you wouldn’t be asking.

(Sorry. not sorry.)

This isn’t “Positioning 101.” This isn’t “find your ideal client avatar” BS. This is luxury brand psychology—the principles that make Chanel worth billions despite competitors with better products.

We’re not teaching you what to say. We’re teaching you how to architect desire, mystique, and category ownership.

If you’ve been in business 20 years and still feel like you’re proving yourself? This is exactly where you should be.

Most courses teach marketing: post more, launch bigger, funnel harder.

We teach branding: become inevitable.

The difference? Marketing rents attention. Branding owns real estate in minds.

Most courses optimise for visibility. We optimise for desire and obsession.

Most courses give you tactics. We give you luxury brand psychology that compounds for decades.

Also: we don’t make you watch 47 video modules or join a Facebook group. So there’s that.

Then you’re exactly where you should be.

This isn’t designed to be binged. It’s designed to be lived. Because that’s the way you extend your mindset, nervous system and brand.

Each week unlocks when you’re ready for it. Not when some arbitrary calendar says so. You get lifetime access—revisit whenever you want, as often as you need.

If you’re the kind of person who needs everything immediately and perfect on Day 1, this isn’t for you.

But if you understand that luxury brands are built through intentional layering—not frantic consumption—you’ll find the pace exactly right.

Correct. It’s not polished. It’s alive. It’s the haute couture atelier, not the runway…. or Zara. 

Beta means you’re getting:

  • Founding member pricing (£1,000 off)
  • Direct input into how this evolves
  • Lifetime access to all future versions (expected value £1,997)
  • The chance to shape something iconic before everyone else piles in

What you’re not getting:

  • A buttoned-up, sanitized, one-size-fits-all program
  • Content that ignores what you actually need
  • The bland version we’d have to create if 500 people were in here

If you need everything perfect before you start, wait for V2 and pay full price.

If you want to be part of building something legendary while getting world-class positioning now? This is your window.

Yes. With a twist.

You get 14 days or two modules (whichever comes first) to decide if this is your speed.

No homework to submit. No hoops to jump through. No “prove you did the work” nonsense.

Just: Is this for you? Yes or no.

If no—full refund, minus the transaction fee (usually around £10). Done.

After that? No refunds.

Because here’s what we guarantee after those first two weeks:

If you show up, do the work, make the decisions, and implement the positioning—you will see a difference in you, your business and quite possible your bank account.

But if you join, consume passively, don’t implement anything, and then ask for a refund at Week 9 because “it didn’t work”? We’re not for each other.

This is for experts who take responsibility for their outcomes.

Not consumers looking for risk-free entertainment.

Test-drive us for two weeks. Then commit—or don’t.

Simple as that.

You need expertise and a proven track record. 

Whether that expertise is housed in an existing business, a corporate role you’re leaving, or 20 years of experience you’re finally packaging—doesn’t matter.

What matters: you’ve done your time, you’ve got the receipts, and you’re ready to be positioned accordingly.

If you’re a complete beginner with no expertise, no experience, and no point of view? This will feel like drinking from a fire hose in a language you don’t speak yet.

But if you’re sitting on a years of brilliance that’s been mis-positioned, under-priced, or invisible? Welcome home.

P.S. If you know this is your calling but have no track record, then email me with an unfiltered “this is what I’m thinking” and I’ll give you an honest yes/no about signing up. 

Luxury positioning works for anyone creating premium value.

Fashion designers. Interior architects. Brand photographers. Creative directors. Private chefs. Bespoke anything.

The principles don’t change. Scarcity. Mystique. Category ownership. Selectivity. Experience design.

If you’re currently competing on portfolio and hoping clients “get it,” you need this more than the coaches do.

Creatives are luxury brands by nature… you’ve just been positioned like Etsy sellers.

Let’s fix that.

Then you’ve learned something valuable about yourself: you’re not ready to position like a luxury brand yet.

No shame in that. Truly.

But there are no refunds (see: guarantee question above). So make sure you’re in before you’re in.

Read this page and sit with it. Ask yourself: “Am I ready to stop proving myself and start being pursued?”

If the answer is yes, join us.

If the answer is “maybe,” come back when it’s a hell yes.

Luxury brands are selective. So am I.

Yes. That’s what async Q&A is for. And it depends on what you’re asking.

For everyone: Program-specific questions are fair game.

“Can you explain scarcity positioning for spiritual coaches?”
“How does this luxury principle apply in my industry?”
“Walk me through the mystique framework again?”

Ask away. I’ll answer in quarterly Q&As or via email when it makes sense.

But here’s what I won’t do in the standard tier: Review your specific brand work.

“Does this positioning statement sound right?”
“What do you think of my category language?”
“Can you look at my pricing and tell me if it’s working?”

Those aren’t program questions. Those are consulting questions.

And consulting happens in The Founding Circle—the premium tier for experts who want brand-specific guidance, direct access, and my actual eyeballs on their work.

Think of it this way:

Standard tier = Here’s the luxury framework, here’s how to apply it, here’s support when you’re stuck on the method.

Founding Circle = Here’s the luxury framework, plus I’m personally reviewing your brand and telling you exactly what needs to shift.

Which do you need?

If you’re the type who can take a framework and run with it—standard tier will get you there.

If you want me in the passenger seat while you drive—Founding Circle is your move.

Either way, you’re not abandoned. You’re just choosing your level of proximity.

Define “immediately.”

If you mean “I’ll finish Week 1 and have 10 clients by Friday,” no.

If you mean “I’ll have a positioning strategy that makes premium clients start seeking me out within weeks of implementation,” yes.

This isn’t a lead generation course. It’s a brand positioning recalibration.

The clients come because of the positioning. Not instead of it.

If you need cash in 48 hours, this isn’t the move. If you want to build a brand that attracts premium clients for the next decade? This is exactly the move.

You shouldn’t. Yet.

Read the sales page. Read my emails and Substack. See if the thinking resonates.

If it does—if you read this and think “finally, someone who gets it”—then trust your gut.

If it doesn’t—if this feels too edgy, too bold, too much—then we’re not for each other. And that’s perfect. Statistically speaking, only 16% (the innovators and early adopters) will get this fully and sign up. 

I’m not here to convince you. I’m here to be the option for the people who already know.

Are you one of them?

Thinking of joining The Founder Circle?

Founder Circle FAQs

FOUNDER CIRCLE: What's included? Your Personal Chief Brand Officer for 10 Weeks

You get a private Notion dashboard where you submit your work weekly—your category statement, mythology, pricing strategy, messaging, positioning decisions—and I review it twice per week with specific direction on what needs to shift.

How to use it: Submit your work. Get my feedback. Implement. Submit tweaks. Get refinement. This isn’t “post and wait three weeks”—it’s real-time counsel while you’re making decisions that matter.

The logistics: Asynchronous written feedback (nervous system friendly, no Zoom fatigue). Tuesday–Thursday access window. 10 weeks of twice-weekly reviews. Lifetime to implement what you’ve built.

The transformation: Imagine having a world-class brand psychologist with two decades of experience building luxury brands as your Chief Brand Officer—reviewing every positioning decision you make, catching the gaps you can’t see, and ensuring your brand architecture is bulletproof before you launch it.

You’re not guessing if your category statement lands. You’re not wondering if your mythology creates desire. You’re not hoping your pricing strategy holds. You know—because I’ve told you exactly what works and what needs to tighten.

The questions you’ll actually ask me:

  • “Am I still playing too small here, or is this truly luxury positioning?”
  • “Does this sound like word salad or can I be more direct?”
  • “I’m still not feeling it with my category—what do you suggest?”
  • “Is this pricing strategy defensible or am I undercharging again?”
  • “Am I over-explaining or does this land with authority?”

Built-in accountability: If you stick to the cadence, you’ll move fast. Weekly deadlines. Twice-weekly feedback. No room to overthink or stall out.

This is done-with-you implementation. You execute, I refine. Every week. You’re building your unignorable brand with a luxury positioning expert in your corner the entire time.

The confidence to launch knowing every element has been refined by someone who’s built this exact transformation—for herself and for luxury brands for two decades.

MAKE ME UNIGNORABLE: FOUNDER’S CIRCLE →

The expert who wants to move fast and knows proximity to mastery accelerates transformation in ways frameworks alone never will.

You want my actual eyes on your brand while you’re building it—not 12 months later wondering if you got it right. You execute quickly, value direct counsel, and understand that having someone who’s lived this recalibration review your work weekly collapses years into months.

BTW, I don’t mince my words and I know that’s what you’re looking for. 

Seven days of async consulting time normally costs £997—you’re getting ten weeks of it, plus the entire program, for £4,997, which is either brilliant math or temporary insanity on my part. 

I only have bandwidth for 6 people so I can support you fully. It’s as if you’re in my 1:1 but for a fraction of the price. Yes, I’m crazy..

My standard engagement is £25,000 for face-to-face intensive work in London. You must have gone through The Founder’s Circle before you apply for 1:1 work with me.

Every investment with me is credited toward 1:1. Example: a £2,997 program becomes a £2,997 credit against your intensive. 

T&Cs

The Window is Open

You can feel it. Something’s shifting in you. That bone-deep knowing that you’re ready for something bigger. The version of you who was okay with mid-tier, okay with undercharging, okay with invisible… that’s gone.

Your soul knows. You’re not supposed to be here anymore.

The frustration isn’t a sign something’s wrong. It’s a sign something bigger is calling.

Here’s what matters: The market is changing fast. The old playbook is dead. The experts who move from mid-market to luxury positioning now are the ones who’ll dominate the next decade. The ones who wait will spend another year still explaining why they’re better than ChatGPT.

The window for claiming your category is open. It won’t stay open forever.

You know you’re ready. You can feel it.

The only question is: Are you going to act on it?

I’d love to welcome you in. 

Carolynne

Founder | The Business of Luxury

MAKE ME UNIGNORABLE →

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