Entrepreneurship — It’s not about you. Lemme say that again… IT’S NOT ABOUT YOU. It’s about your fans/customers. Sure, they’re there because of you but not because you’re cool, you do cool stuff or even because of anything you sell. They’re there because you’re leading them to a better life, a new way of thinking. The utopia you […]

OBJECTIVE (why) > STRATEGY (what) > TACTICS (how)

I’ve been guilty of getting this arse first on more than one occasion 😳 The lure of the monies is everywhere. I was a kid in a sweet shop. Or big kid with a twitchy “Amazon one-click” trigger finger. More booooooks!!! Tactics were tempting me from all angles. Tactics are everywhere. Tactics are easy to […]