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Evolve or Die

That’s what Darwin was kinda saying when he wrote, “On the Origin of Species”. Darwin could have been studying the behaviour of online businesses and said the same thing. Evolve and go with the tide or try and stay where you are… and you’ll get stuck. I’ve worked in...

Fanoconomy

Entrepreneurship — It’s not about you. Lemme say that again… IT’S NOT ABOUT YOU. It’s about your fans/customers. Sure, they’re there because of you but not because you’re cool, you do cool stuff or even because of anything you sell. They’re there because you’re...

OBJECTIVE (why) > STRATEGY (what) > TACTICS (how)

I’ve been guilty of getting this arse first on more than one occasion ? The lure of the monies is everywhere. I was a kid in a sweet shop. Or big kid with a twitchy “Amazon one-click” trigger finger. More booooooks!!! Tactics were tempting me from all angles. Tactics...

Building the World’s Best Cafe

Here in Derby, there used to be a Cafe on a lovely street called Sadlergate. It’s still there now and it’s way more glammed up but a few years ago, it wasn’t too sexy. Here’s the story… Let’s call the cafe/bar “The Cafe” because I’m not using the real name. The Cafe...

How to *NOT* to run a business

I’ve had a fair few of businesses in the past and some were even successful! But I have had some clangers too ? Here’s a whistle stop overview and a couple of lessons learnt on the way. It all started when I left Uni and wanted to have my own web design company ? It...