Trends vs Expectations

I said it before and I’ll say it again… Deeper relationships, hyper-individualisation of products and marketing, tiny tribes of raving fans, timely messages and crafting your brand. These aren’t trends, they are what the market, YOUR MARKET, has come to expect from you. Technology is pushing the cost down and the skill level up. This […]

2017… the year of…?

I was sat refreshing Twitter and watching the TV as the news unfolded that the financial crisis was in full swing. Do you remember the year? 2008 — September, I believe. Lehmann Bros had just imploded and 2008 was named THE year of everything going sideways for businesses everywhere. In our lives, we remember where we were […]