Trends vs Expectations

I said it before and I’ll say it again… Deeper relationships, hyper-individualisation of products and marketing, tiny tribes of raving fans, timely messages and crafting your brand. These aren’t trends, they are what the market, YOUR MARKET, has come to expect from you. Technology is pushing the cost down and the skill level up. This […]

Your Customers Are Selfish

Luka Zuparic posted a great post over in the Future Marketing Facebook Group yesterday about jobs of the future. The one that stood out was Customer Experience Officer (CXO). We’re in a new era of business called the Relationship Economy and we’re moving towards more personalised experiences – Hyper-individuality. Every interaction we have with our […]

2017… the year of…?

I was sat refreshing Twitter and watching the TV as the news unfolded that the financial crisis was in full swing. Do you remember the year? 2008 — September, I believe. Lehmann Bros had just imploded and 2008 was named THE year of everything going sideways for businesses everywhere. In our lives, we remember where we were […]


▪️2017▪️ Less social, more connection. Less consuming, more creating. Less surface, more depth. Less niceness, more truth. Less seriousness, more laughs. Less complications, more simplicity. Less tactics, more strategy. Less ideas, more execution. Less business, more company. Less follower, more Queen. Less numbers, more fans. Less inside, more adventures. Less knowledge, more time. Less hiding, […]


Entrepreneurship — It’s not about you. Lemme say that again… IT’S NOT ABOUT YOU. It’s about your fans/customers. Sure, they’re there because of you but not because you’re cool, you do cool stuff or even because of anything you sell. They’re there because you’re leading them to a better life, a new way of thinking. The utopia you […]