I'm Carolynne

Carolynne Alexander // Founder of ​The Business of Luxury​. 🇬🇧 Luxury Brand Strategist with sharp British wit. 🍒 Designing brands that turn heads, open wallets & spark obsession.

Carolynne Alexander

Founder of The Business of Luxury

Strategist, provocateur, and a firm believer that luxury isn’t about price—it’s about perception, Carolynne works with elite founders and high-status businesses to ensure their brands are not just seen, but sought after.

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For experts and professionals, this NEW 2-week email series will take you inside the most powerful, desirable, and status-defining luxury brands—and how you can apply these strategies to build unshakable loyalty and demand in your own business.

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Most Popular Posts

Luxury Brand Storytelling That Sells

Luxury Brand Storytelling That Sells

How to use luxury brand storytelling —even if you’re a team of one, hate talking about yourself, or still feel “too small” to charge what you’re worth.

COPYRIGHT © Carolynne Alexander 2025