How to Buy Your Clothes – The 13 Commandments for a More Conscious Wardrobe

“We wear approximately only a third of the clothes we own so where are we going wrong? How can we make the clothes we own work better for us?”

1. Buy Less, Cherish More — Sounds silly coming from a clothing brand but there’s a reason why this is number one. Remember an absolutely amazing garment you bought? It could be a pair of jeans, a jacket or a pair of shoes. Oh how you loved them… Well how about having a wardrobe of amazing garments what make you feel like that? How about buying something that makes you feel good and not just another dress to wear on Friday night.

2. Buy British — Keep manufacturing and making alive in Britain and care about the makers and the manufacturers. We’re a crazy little island with a big history of making stuff so help keep traditions alive.

3. Buy Once, Buy Quality! — Yep, keep your money for a investing in a piece that you know will last. The cost pair wear could work out as pennies for a more expensive garment that could last you for years.

4. Have a Style/Uniform — Keep it simple — Do you have a style of dress that you feel comfortable in then think about making it a simple uniform. Mine is a pair of jeans, a T-shirt and a jacket.

5. Find a Cobbler or do it yourself — High heels wear out and they can be repaired really easily. This is a shameless plug for The Little Cobbler. If you don’t fancy doing it yourself then get yourself a Cobbler. They can fix pretty much any shoe or boot disaster.

6. Keep it simple — Now we can’t go around falling in love with that yellow bag if you don’t have the outfit to go with it! If you have an outfit to match it then crack on but be careful with impulse purchases.

7. Find a Tailor — Alterations to make them fit aren’t just for the wealthy. Get creative with what you have. Turn trousers into shorts or a dress into a skirt.

8. Go Bespoke — Got an idea for the perfect outfit then go and get it make especially for you.

9. Give your clothes away — Make a real difference to an individual and give your old clothes to a homeless organisation.

10. Buy (and Sell) Secondhand — There are some absolute bargains on EBay if you know what you’re looking for and often they’ve only been worn once or twice. Same goes for your old clothes!
AND find your local Dress Agency and get to know the owner — They’ll keep pieces for you and also, get some money for your own clothes.

11. Check the Fabric — Look for organic cotton, Tencel or Bamboo fabrics. Natural fabrics often perform better than their more “manufactured” counterparts. And they smell less too!

12. Avoid Fast Fashion Retailers — You know who they are 😉 Don’t support it. Simple as that.

And finally…

13. Learn how to sew! — There are hundreds of tutorials on Youtube for pretty much everything you can imagine. Sewing on a button takes five minutes for a beginner so stop putting off repairing your shirt. It’s easier than you think.

Originally published at

Let’s have a little chat

We’re all friends here, we’ve all got a little drunk with each other and probably seen each other in our pants so we’re cool. We can talk about stuff. Right?

So this eco responsibility thang, it’s pretty cool, yeah? It’s all wholesome, fat free and the right thing to do… and a Goddamn necessary in this day and age.

When we were researching green, organic, eco brands, we saw one thing… it was all too “nice”. Let’s have a big hug and a pat on the back for saving the World. It’s what brands were focusing on as a differentiator. It makes them special. That’s really sweet but that’s not what we’re about.

We make damn good street wear, we hate fast fashion, we also just so happen to choose to use all organic fabrics or reclaimed materials. It’s not a big deal, it’s just what we do. Being responsible is all about standing tall, grabbing your lady balls (yes, I said lady balls) and standing for something. We stand for fucking good clothes that last longer than trends, that are made in England and we just so happen to make them out of organic stuff. Sustainability is a necessity. You can quote me on that.

It’s not the right thing to do, it’s the only thing to do. It’s not a choice, it’s a given.

Just like making everything in England. We do that because it makes so much sense not to ship it out to another country. Why keep it local? Because we want to pay the right price for manufacturing. Yes, it costs more but it keeps someone in a job over here. And we gotta keep this silly little island making stuff because we can’t live on cheap labour forever. It may cost a little more but who wants another £3 T-shirt made by the hands of an eight year old and that quite possibly was made from fabric grown in an area that’s now uninhabitable because of chemicals leaching into the water table? Yummy.

And as for the hate towards fashion? Fashion and trends are just that, there to change and move on. We design for chicks who are smarter than the average bear and can see through the hype of the new jeans that are bang on trend. Oh shoot me now! We design for bad ass, stylish chicks who wear what the hell they want and look smokin’. Not only that but trends are in and out in weeks so what happens to all those old clothes? Unless it was a quality piece, it’s most likely to have fallen to bits now so will eventually end up as land fill. Fashion has become disposable. It’s easier to buy another one instead of repairing it. The days of sewing on a button have gone. It’s a fucking tragedy that clothes are so worn out after two washes that we have to throw them away. Cheap fabric, cheap labour, cheap and disposable fashion.

So… Once we decided on our values (aka the things that pissed us off), the choices were easy.

Style not Fashion
Eco, Sustainable and Responsible
Made in England

And because we’re friends, this is our promise to you. We pinky promise to design and make quality, timeless, bad ass street wear using only organic, reclaimed or recycled fabrics and materials and make them in England.

It’s not difficult, it’s just a little more hard. We’re up for the challenge. Are you?

This post was first published on
We make Eco-engineered Street Wear in England.
First Collection was release only four weeks ago.
Go take a look…

State Launch Sleeve Notes

After fifteen years of dreaming of being a fashion designer, my dream has finally been realised. Six weeks of designing, researching, making, wearing, testing, photographing, modelling and refining has finally come to a close with the launch of The 6×6 Collection.

It’s been a mix of decision making, designing solutions to problems I never dreamed of and gently nudging the people around me into give their best. All around me, people who have known me for years have offered their time and expertise to make this happen and this Collection is dedicated to them. As a throw back to my love of music and vinyl, I’d like to offer my ‘sleeve notes’ as a thank you to everyone who’s been involved in making this shit happen.

Sleeve Notes

In alphabetical order cos you’re all awesome!

To Brady for believing in me when I thought I’d failed. You get the most kisses xxxxxxxx

To Cat/Clive for the photography, impromptu modelling, musing and having the patience to stick around and wait for me to shine like you always knew I would. Thanks Clive xx

To Dave, my bro, for firing me, introducing me to Lily and saying “about fucking time you did it”. Thanks Bruv xx

To Mum for the hours of sewing and her work ethic. You’re an inspiration xx

To Poppa John, for being a rebel and for insisting I “did Science” at college that got me onto this Environmental thang. Thanks Dad xx

And lastly… Dan, Mayfair, The Bloom Crew, Bass Music and Westwood Corsets.


Habit vs Flow

A Call for Flow… please…

I have sat here for about four hours messing about with my blog, reading other people’s blogs, installing (and uninstalling) Chrome Extensions, looking at my to do list and generally producing nothing. I feel bad, I feel unproductive and generally miserable that I’ve set aside an afternoon to write a lovely blog post to give some value to the World and I’m stuck. I’m asking for ‘flow’ but somehow, it’s not happening so I’ve resulted to habit.

There are two schools of thought on producing the good stuff. Both useful and both seem polar opposites.

  1. Habit — Sitting down and forcing the words out, clicking about in Photoshop and everything eventually turns out ok.
  2. Flow — When the words type themselves, the photos are edited to perfection and everything just works.

I’ve studied and experienced them both. Right now, I’m doing the habit thang. It’s Tuesday and a blog post will be written that’s meaningful, thoughtful and useful… so why is it so hard to press the buttons on my keyboard to make it happen?

Flow on the other hand is ecstasy! A spark of inspiration, you down tools from all other jobs and just write, edit, design, paint or make. Time is warped, you just ‘know’ what to do, decisions become easy and the result is beautiful.

You see, flow follows habit. The habit is sitting down every day and writing, the flow is the eventual state that you get into that makes the words come out. Today, I’ve discovered through writing this piece that flow automatically follows the habit of starting. Flow doesn’t magically happen, it’s a state that you have to prepare for by getting into the habit of just starting to write. It’s uncomfortable to begin with… yeah, check out the unedited start of this piece, but if you persist, it will turn into flow.

So whenever you feel the pressure of producing, sit quietly, open a black document and write jibberish for 20 minutes. In those 20 minutes, your brain will relax and your body will remember, through muscle memory, how the hell to make things happen. The habit of starting will turn into the habit of writing or editing, or making. It’s not easy, trust me, I did everything to not sit here and start this… see the first paragraph of this post! But in the end, my brain and my body took over and knew what to do.

And there you have it. Proof that a habit of starting and bashing about can turn into something good.

This blog post first appeared on

Tolerance and Classic Cars

Tolerance is like owning a classic car. It looks nice and the idea is pretty cool but under the hood, you’re putting up with so much to get the reward.

Relationships encourage tolerance. People’s whims and quirks are all part of the package of loving them but under the hood, it’s a different story.
It should be easy to love someone. It should be easy to ignore the tiny things people do but what happens when the body work, the engine, the brakes, the interior and the gear box all require fixing? Then it’s a write off.

Same with Client relationships. There are the times when you wish they’d get back to you in a week, pay the bills on time and actively listen instead of judging on first glance. They’re paying you a sum of money to execute a plan you both agree on but what happens when they just don’t get what you’re doing? It’s easy to work through the issues but the problem becomes an immovable object or a write off when you’re finding it impossible to work with your Client. Time to call it a day and get what car off the road for everyone’s safety and well being!

One or two issues like the heater not working or second gear is a little dodgy are all parts of owning a classic. You can still love it and it’s charm. But once the list gets too long to tolerate then it becomes less of an emotional issue and more of a survival issue. Do you keep repairing it like Trigger’s broom or do you give up and write it off? Logic holds no bearing with the pleasure you get when heads turn and the engine sounds so sweet. If that pleasure has gone then you’re left with a rusting wreck that could take you down any minute, then it’s more about survival than tolerance.

So that’s my first post on Medium. Phew! Medium cherry, popped!
This was published on my blog over at