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I have this crazy idea.

It stems from the Kevin Kelly essay called 1,000 True Fans. The idea is that you produce your work and attract 1,000 true fans who love your work so much that they pay you £100 a year so you can product more of what you do.

That would give you £100,000 a year.

Enough to make your art. Or teach. Or make your product.

Imagine that. 1,000 fans who’s names you know. After all 1,000 people isn’t that many right?

And £100,000 a year is crazy good money to live comfortably.

The premise behind the essay is that after all the big companies are done, the long tail of others come behind. The niche and super niche industries and brands that serve a tiny, almost micro market of people.

In today’s world, we live in extraordinary times where we can reach 1.5 billion people on the internet.

Thats 1.5 billion opportunities to connect with someone who “gets us”.

1.5 billion people who distill down to 1,000 die hard fans who would support our art, teaching, products and we’d have enough money to keep on doing it.

Sounds good, right?

So that’s the why, how about the how?

Having a great product, getting it in front of potential fans and inviting them into your fandom with your style of doing things.

We’re going through a time of hyper-individualisation of products and services.

“Want your flat white with extra this, that and the other? Sure!”

This hyper-individualisation is driving demand for, not only customised products and services, but it produces a demand for almost exact compatibility with groups too.

Your fans are looking for you already. They’re waiting for you to be compatible with the need they don’t even know they have.

Gone are the days of as bland as toast hidden leaders and hyper-individualisation is driving the need for more colourful, honest and caring leaders.

It’s more of a friend group than a brand. See where I’m going with this?

Couple that with the crazy reach of social media with video and you have the perfect platform to attract your 1,000 fans.

This is the premise on which I build my legacy.

To impact 1,000 people with my work. And if those 1,000 true fans share my work and it impacts more people then it’s a bonus.

But I start with impacting one. One person who takes action, changes their direction, wakes up instead of staying asleep, one person who stays alive to fight another day.

It’s why I show up every day, to leave a trail of breadcrumbs around the internet to connect with people with wisdom, humour and honesty. I hope that someone somewhere in the future will see that and it will change their direction.

I see so many people hide, crippled with fear. It breaks my heart to see humans fade away into the background. I did it. I did it yesterday and the day before and the day before that. I do it every day.

But, I’ve learnt by putting something out there every day, you get over the fear.

Fear is the root of destruction and creativity (and love) is the antidote.

Fear is a marker of progress. Deciding to do the thing, creates something that wasn’t there before.

Creating every day towards what you want and away from what you don’t want, ultimately creates the reality and life you want.

How do you want to live your life?

Ultimately, it comes down to this…

How you do something is just as important as what you do. Your style attracts others who need what you have. And you’ve got to get over the fear of doing it.


Your 1,000 fans are waiting.

Today is your day to show up and build your legacy, are you ready to do the thing?