Entrepreneurship — It’s not about you.
Lemme say that again… IT’S NOT ABOUT YOU.
It’s about your fans/customers.
Sure, they’re there because of you but not because you’re cool, you do cool stuff or even because of anything you sell.
They’re there because you’re leading them to a better life, a new way of thinking.
The utopia you create requires buy in from your fans. But it wasn’t something new, they were looking for it all along.
You just created it for them.