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Writing to an empty email list.

There’s nothing like starting a fresh new project. The optimism, the enthusiasm, the rush of taking risks. And when you sit down to start afresh, there’s one number that scares the shit outta me. Zero fans on my email list. Right now, no one said “I wanna know more”....

1:1000 True Fans

Aaaaand that’s a wrap!⠀ Another membership site launched and cash coming in. ⠀ Now I could post about the money or the impact or the signup rate but this is the key…⠀ The momentum was built over months.⠀ Momentum turns into urgency.⠀ Momentum turns into raving fans...

Trends vs Expectations

I said it before and I’ll say it again… Deeper relationships, hyper-individualisation of products and marketing, tiny tribes of raving fans, timely messages and crafting your brand. These aren’t trends, they are what the market, YOUR MARKET, has come to expect from...

Your Customers Are Selfish

Luka Zuparic posted a great post over in the Future Marketing Facebook Group yesterday about jobs of the future. The one that stood out was Customer Experience Officer (CXO). We’re in a new era of business called the Relationship Economy and we’re moving towards more...

Evolve or Die

That’s what Darwin was kinda saying when he wrote, “On the Origin of Species”. Darwin could have been studying the behaviour of online businesses and said the same thing. Evolve and go with the tide or try and stay where you are… and you’ll get stuck. I’ve worked in...

2017… the year of…?

I was sat refreshing Twitter and watching the TV as the news unfolded that the financial crisis was in full swing. Do you remember the year? 2008 — September, I believe. Lehmann Bros had just imploded and 2008 was named THE year of everything going sideways for...