Trends vs Expectations

I said it before and I’ll say it again… Deeper relationships, hyper-individualisation of products and marketing, tiny tribes of raving fans, timely messages and crafting your brand. These aren’t trends, they are what the market, YOUR MARKET, has come to expect from you. Technology is pushing the cost down and the skill level up. This […]

Your Customers Are Selfish

Luka Zuparic posted a great post over in the Future Marketing Facebook Group yesterday about jobs of the future. The one that stood out was Customer Experience Officer (CXO). We’re in a new era of business called the Relationship Economy and we’re moving towards more personalised experiences – Hyper-individuality. Every interaction we have with our […]

2017… the year of…?

I was sat refreshing Twitter and watching the TV as the news unfolded that the financial crisis was in full swing. Do you remember the year? 2008 — September, I believe. Lehmann Bros had just imploded and 2008 was named THE year of everything going sideways for businesses everywhere. In our lives, we remember where we were […]

Why your Facebook Group is pants.

Today, I’m building a basic membership site for an up and coming company and one of the first moves they are making is building their membership site outside of Facebook along with a FB Group. Here’s why… 1). Dealing with information – Humans deal with information by chunking down large pieces into smaller parts. Too […]

▪️LESS IS MOR£▪️

New Year and a new way of doing things. Like a cat sniffing the air… There’s something going round in the zeitgeist. Something very close to my heart. 💕Simplicity💕 I wrote about it a while ago after a few things popping up in my life. 👉🏻The Minimalists documentary on Netflix, 👉🏻The challenge of reading less and […]