When Everything Is a Dupe, Become The Luxury Standard
6 min read
How luxury brands handle being copied at scale… and what it teaches you about becoming irreplaceable instead of interchangeable.
Carolynne Alexander
Luxury Brand Advisor
🍸 Founder, Business of Luxury
🇬🇧 Luxury brand strategy with sharp British wit
🍒 Designing brands that turn heads, open wallets & spark obsession
With the Secret Strategies of the World’s Most Desirable Brands
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