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The 51%ers

Humans, we’re a funny bunch. A bag of chemicals acting on crazy hormonal whims and searching for safety and love. Most of us are wandering around with zero clue about how to run this crazy flesh machine we’ve been given and we continually bump up against things that...

OBJECTIVE (why) > STRATEGY (what) > TACTICS (how)

I’ve been guilty of getting this arse first on more than one occasion ? The lure of the monies is everywhere. I was a kid in a sweet shop. Or big kid with a twitchy “Amazon one-click” trigger finger. More booooooks!!! Tactics were tempting me from all angles. Tactics...

My Manifesto

I have this crazy idea. It stems from the Kevin Kelly essay called 1,000 True Fans. The idea is that you produce your work and attract 1,000 true fans who love your work so much that they pay you £100 a year so you can product more of what you do. That would give you...

How to deal with Empathy Fatigue.

What the hell is that? Imagine this… You find yourself waking up on Sunday morning after a productive week and realise that you’ve produced more for your clients than you have for yourself. No matter how hard you try, nothing seems to work. It’s what Creative...

One Step at a Time

Yesterday felt like the longest day of my life.I sat at my desk for hours staring at my screen.Pressing one keystroke at a time.I was conscious of every action.Time stood still.Press. Click. Press. Click.When days are hard, just pressing one button is the only thing...