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→ This is a bit of a strange one today. 
I wasn’t going to post this on Medium because it wouldn’t make any sense however, it kinda translates so read it as if it’s a newsletter and you’ll get the message in my ramblings.

It’s Sunday afternoon, I have coffee, and my mind has gone blank…

I contemplated not writing to you today because I didn’t have anything to say. And in a strange way, it gave me something to write about. (Newsletter Inception?!?)

Let me explain what I mean…

I’ve sent a handful of a ‘Dose of Realness’ newsletters lately and I can see that many are being opened and hopefully being read too ? And that commitment from me to write to you every week has garnered some trust from you. I never want to take advantage of that.

As a side note — Thank you for reading. Many of you signed up for a course or a worksheet and this is a bit left field so thanks for sticking around! It means so much, thank you x

Today, I felt that I just couldn’t write anything of value for you. I’ve learnt loads this week but nothing important enough to tell you. I didn’t want to waste your time with a “filler not killer” newsletter.

I could have written about something that was insignificant just to send something to you to “not break the chain” of writing to you every week.

And to me, that’s wrong. I’d rather say nothing and your trust to remain instead of underperforming and you unsubscribing.

This reminded me of a quote –

Aut tace aut loquere meliora silencio.
(Only when the words outperform silence)

— Nassem Nicholas Taleb from Fooled by Randomness

I will only give you value when I know it is truly valuable.

So, I guess the lesson I learnt this week was that –

If you want to cultivate and grow your audience, the first thing you MUST commit to are your standards.

All KILLER, no filler.

Pumping out value is hard and (personally) I will never publish or send something for the sake of filling the silence. Your attention and trust are worth more to me than that.

And with that, I’m going to let you enjoy the rest of your Sunday and say thanks for reading.

Much love,

PS. As if by magic and weirdness, ConvertKit (who I use to send these newsletters) isn’t loading up today. I’m not meant to send this!! AUGH!!!

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Carolynne Alexander is a battle-hardened web designer and business Mistress for female entrepreneurs who are more about working on their business instead of in their business.
 As a recovering Fortune 500 employee, she realised that “business as usual” was killing her soul so she flipped the bird, moon-walked outta there, and went back to building stuff.
And when she’s not knee deep in Squarespace, you’ll find her serving up a Dose of Realness about Entrepreneurship over at

Originally published at