Why I do what I do

I am obsessed with seeing women in business WIN in their own way.


Mentoring overwhelmed CEOs, Startup Founders and Entrepreneurs perform at their best and get the right stuff done, FAST!

*You’re not broken… you just need a few tweaks.

As a previously overworked and underpaid entrepreneur (15 years worth with some wins), I saw the same issues with my fellow women in business.

I truly believe the world is a better place when women are happy, in control of their lives, surrounded by others and making money while they’re in their zone of genius.

It makes me so sad when I receive messages from women who are living lives of quiet desperation from overwhelm, they’re overworked from demands of their business and their personal lives, they’re spinning too many plates and perversely, they’re the ones in charge.

Yes, the worst offenders are the CEOs, Startup Founders, Entrepreneurs and Solopreneurs.

“But I can do it all!”

You can, but not all at the same time, alone and without the right skills and habits.

For the past 16 years, I’ve been obsessed and fascinated by two things…

  1. Releasing Human Potential and
  2. Business Strategy.

In a previous life, was a corporate Executive who specialised in fixing things. Working in operations on a project from day one showed me the best (and worst) of human and business performance.

We were an operational startup in a huge corporation who was doing something that had never been done before. We were building a team from scratch, with tens of third parties, a tri-partite contract, top-secret networks and protocols (ssssh), across the whole of the U.K., on 21 sites and all I had was a mobile phone, a contract and a laptop.

Then there were the humans that were thrown into the mix too. Multiple types of personality; the do’ers, the thinkers, the tech nerd (I love those folks), the execs, the leaders… every type of human all wanting something and mostly just to be seen.

Here’s the thing… we’re all doing our best and it’s the leaders who MUST have their sh!t together the most. These are the people I help. Especially women.

We’re living in a time of transition where the old ways of leading are dying and we’re at the cusp of a leadership revolution with women leading the way. It’s not easy, especially when we have centuries of old school command, and dare I say it, the patriarchy to undo.

This is our mission. To lead the companies of the future with incredibly poised, wise, knowledgeable, conscious and driven women at the helm.

I want to help you. Help you be the best version of YOU so you can lead.

Whether you’re a startup founder, an entrepreneur, solopreneur or a CEO, I want to see you win and it starts with YOU.

My ways aren’t traditional. Some say I don’t just think outside the box, I smash it up. If something isn’t working then change is required. I don’t just look at you or your business, I look at everything, holistically.​

  • It could be that you don’t have time to do everything, so we make time appear from nowhere.
  • It could be you need more money from your business, so we investigate your business model. 
  • It could even be that you’re just completely overwhelmed with what to do next. (That’s my zone of genius.)

Bring me an overwhelmed woman and I’ll fix her life and her business.

BTW, you’re not broken… it’s the system that’s broken and the system can always be fixed.

So how about it? Are you wanting to keep plodding along and feeling like you’re slowly losing the plot OR thriving and feeling like you’re on top of the world, in control, secure in your mind, everything going how you want it and having the time to relax and recuperate?

This is where you contact me and tell me what’s going on with you.

The one caveat I have is that if we work together, you’re prepared to do the work. While I’m not a drill sergeant, I will push your buttons but believe me, all of this is done from a place of care and deep respect. I want to see you win, for you, for your family, for the good of the world.

The world needs more women in leadership, in business and standing in their true power.

We’re all going up together.

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