Turn your expertise into an Unignorable luxury personal brand that commands higher fees, attracts "dream" opportunities, and does the selling for you.
From Expert to Unignorable
Stop Being your Industry’s Best Kept Secret
Trusted by top-tier Coaches, Consultants, and Creators ready to step into their next-level identity.
Right now, you're the Expert who's too damn good to be this invisible
You’re brilliant at what you do, but you’re being lumped in with people nowhere near your level.
And the gap between your actual expertise and how you’re perceived (and paid) is driving you crazy.
You’re not here to be helpful.
You want to do your most daring work with your champagne clients.
You’re here to be iconic, desired, paid, and impossible to ignore.
You want to close the gap between your actual expertise and how your perceived and paid.
You want a obsession-worthy brand that attracts high-level clients and premium fees through razor-sharp positioning and a reputation with teeth, not endless hustle and content that flops.
Here's the Real Problem:
You're Using Mass-Market Strategies to Attract Top-Tier Clients... And It's Killing Your Soul!
You’re so done with this…
-
Struggling to attract premium clients, needing to constantly hustle or convince prospects to buy. Who signed up for 12 hours days? Not me!
-
Relying on shouty marketing tactics, aggressive sales strategies, and chasing leads, often feeling creepy for stalking people.
-
Serving low-quality or misaligned clients who undervalue their expertise, rather than “cherry-picking” ideal champagne clients. Waiting list? Yes, please!
-
Running a diluted, generic brand offering undifferentiated services because you’re copying that’s working for your competition instead of a highly refined luxury brand with a select clientele. Whoops…
-
Experiencing unpredictable or plateaued income, unable to enjoy doing your most daring your work because you’re working too hard on marketing.
-
And DIY-ing everything alone without having high-level brand strategy in place.
Because you’re using exhausting marketing tactics that were never designed for personal brands.
Instead…
You need the same psychology & strategy that built Hermès, applied to your personal brand.
Because luxury brands play by completely different rules.
They don’t chase clients, they engineer desire.
- They create category-of-one signature brand so razor-sharp that premium clients instantly recognise them as the authority, not one of many options fighting for attention.
- They use strategic psychology and scarcity instead of noisy, mass-marketing tactics – so they’re discovered and desired, not performing and begging for scraps.
- They design signature experiences and touch-points that ooze luxury and command top-tier fees that match the depth of their expertise – not services that feel commoditised and forgettable.
- They cherry-pick clients from a waitlist, maintain exclusivity, and protect premium pricing – rather than saying yes to everyone and diluting their positioning.
- They operate from a place of arrival confident, selective, and utterly unbothered – instead of constantly proving, hustling, or chasing the next client like they’re still starting out.
This is what separates iconic, luxury personal brands from invisible, exhausted experts.
And it’s exactly what Unignorable will build for you.
When Your Brand Finally Matches Your Brilliance
Introducing Unignorable:
The Luxury Personal Brand Building Programme
For Experts, Founders, Coaches & Consultants who refuse to be one of many.
Stop competing. Start being The One.
The Secret?
Principles Most "Branding & Marketing Experts" Don't Even Know Exist.
Unignorable is built on luxury brand psychology and taught through a lens no one else has access to:
These aren’t standard branding principles. These are luxury psychology secrets I’ve decoded through:
- Deep study of how luxury brands create cult-like devotion combined with
- 20 years building businesses and brands across multiple industries
- Psychology background understanding human desire and obsession
- My own blueprint for teaching hidden power and visionary transformation
- And reverse engineering six months of growth to epic status
And they work for all personal brands.
What's Inside
Luxury Brand Psychology: Lessons That Transform How You're Positioned and Paid
What’s Inside: The Three Pillars of Luxury Positioning
This isn’t a fixed curriculum. It’s a living framework – designed to evolve as you move through it, shaped by what you need, not what some outline decided six months ago.
Your Psychology
01 MINDSET
The thinking that elevates you.
This is where we anchor the luxury psychology that sustains your positioning.
By the end of this pillar, you'll have:
✦ An identity shift that makes top-tier your default setting
✦ Long-game thinking that builds legacy, not launches
✦ The psychological resilience to hold your standard when the market tests you
✦ The luxury mindset anchor that prevents slipping back into scarcity thinking
Your Brand
02 MYTH
The foundation of you, your business and your world.
This is where we build the brand architecture that makes you incomparable.
By the end of this pillar, you'll have:
✦ A category you own that makes comparison impossible
✦ A brand mythology that sells before you speak
✦ Pricing architecture that filters automatically
✦ A signature language system that's unmistakably yours
Your Presence
03 MAGNETISM
How the world experiences you.
This is where we create the market presence that makes clients come to you.
By the end of this pillar, you'll have:
✦ Strategic scarcity that makes demand exceed supply
✦ Mystique that keeps curiosity compounding
✦ Authority that sells itself without you lifting a finger
✦ Selectivity that strengthens every time you say no
Luxury Positioning Delivered Luxuriously
How it Works
Here’s What’s Included:
- 10 weeks of intimately written dispatches delivered directly to your inbox and private portal – designed to be experienced in bed, on a walk, wherever you think clearest. Not chained to your laptop like some corporate training module.
- Each week unlocks one element of your luxury brand architecture. It gives you time and space to think about your brand, integrate and embody the lessons and then take action on them.
- It’s written & audio (because you’re a thinker, not a scroller), with podcast versions for when you want to absorb while living your actual life.
What Makes This Different
(And Why It Works Better):
→ Deeply personal delivery
This feels like I’m sat across from you with a glass of wine, not lecturing at you from a stage. You’ll actually want to read it.
→ Anti-burnout by design
No video overwhelm. No bingeing 8 hours of content and remembering none of it. Just strategic clarity, piece by piece, that actually sinks in.
→ Guided exercises and concrete decisions
Every week includes exercises that nudge you to make real decisions about your brand. Not vague “journal prompts” – actual strategic choices with outputs you can use immediately.
→ Action, feedback, refinement
You take what you’ve built, test it in the market, get real feedback, then tweak. This isn’t theory you implement “someday.” You’re building and refining in real time.
→ Integration week
Because luxury means knowing when to pause. Space to breathe, digest, let it marinate. (And I get a break too – we’re doing this together.)
You’ll Also Get:
- Audio versions of every dispatch so you can listen while walking, driving, or in the bath!
- Quarterly Q&A sessions cos async is the new luxury! Hit reply to any email with questions, I respond with programme guidance when you need it.
- AI-powered tools for the heavy lifting because 62% of luxury brands use AI smartly, and you should too
- Templates, prompts, and decision-making frameworks delivered exactly when you need them (not dumped on you Day 1 to sit in a folder forever)
- Evergreen access + all future updates because your investment compounds over time
From Expert to Unignorable
Join Unignorable Now And
Step Into the Luxury Positioning Your Work Deserves
You’re not here to compete.
You’re here to be chosen as the obvious choice...
Because nothing else is quite like you.
Stop competing. Start being The One.
Hola!
Meet the Founder
Carolynne Alexander from The Business of Luxury
Luxury Brand Psychologist. I teach luxury brand strategy for experts building personal authority
I spent 20 years building brands the traditional way. Better graphics. Bigger reach. Same as everyone else.Then I stopped trying to fit into other people's standards and created my own lane.
Within two months: DMs saying "I want to work with you"... No offer needed.
I claimed a gap no one else was touching. Created a category only I could own: luxury positioning for personal brands. Brought my full voice. No filter.
Six months later: 7,000 Substack subscribers. Premium clients. Business on my terms. I stopped competing and started being The One.
Unignorable is the lived experience of going from invisible to impossible to ignore in your own category. The inner work that makes outer work effortless. How to recognise your gap, claim it, and build a world only you can create.
You're not here to compete. You're here to own your category.
Why I Built This (And Why It'll Work For You)
I was tired of watching brilliant people be invisible.
Experts with decades of experience being lumped in with beginners. Consultants doing transformational work but treated like “the help.” Coaches with rare expertise charging a fraction of what they’re worth – and exhausted by it.
The gap was maddening. Not a skills gap. A positioning gap.
They didn’t need to get better. They didn’t need more marketing. They needed to be positioned correctly and see themselves like a Luxury Brand – rare, unique, human, and indispensable.
So I tested it on myself.
What if I built my business like Hermès, Miu Miu and Aston Martin – using luxury brand psychology instead of cheap marketing tactics?
The results speak for themselves.
Stop Chasing. Start Being Chosen.
Unignorable:
The Luxury Personal Brand Building Programme
Proud to offer a 14-day, 100% money-back guarantee 🎉
Unignorable
Beta Pricing: This round only
£1997
£
997
-
10-week luxury brand recalibration
-
Three-pillar curriculum (Myth, Magnetism, Mindset)
-
Written dispatches + audio versions
-
Guided exercises with concrete outputs
-
AI tools, templates, frameworks included
-
Programme-specific question support
-
Bonus Vault (to be revealed very soon)
-
Lifetime access + all future updates
best value
Unignorable
Payment Plan
£997
£
333
3 months x £333
-
10-week luxury brand recalibration
-
Three-pillar curriculum (Myth, Magnetism, Mindset)
-
Written dispatches + audio versions
-
Guided exercises with concrete outputs
-
AI tools, templates, frameworks included
-
Programme-specific question support
-
Bonus Vault (to be revealed very soon)
-
Lifetime access + all future updates
Start for 333
Investment:
Beta Founding Member Price: £997 (normally £1,997 after beta)
This offer is only available during beta. Once we move out of beta, the price increases and founding member bonuses close.
FAQs
"I'm a creative/designer/artist, not a coach or consultant. Will this work for me?"
Luxury positioning works for anyone creating premium value.
Fashion designers. Interior architects. Brand photographers. Creative directors. Private chefs. Bespoke anything.
The principles don’t change. Scarcity. Mystique. Category ownership. Selectivity. Experience design.
If you’re currently competing on portfolio and hoping clients “get it,” you need this more than the coaches do.
Creatives are luxury brands by nature… you’ve just been positioned like Etsy sellers.
Let’s fix that.
"Do I need to have a business already, or can I be just starting?"
You need expertise and a proven track record.
Whether that expertise is housed in an existing business, a corporate role you’re leaving, or 20 years of experience you’re finally packaging – doesn’t matter.
What matters: you’ve done your time, you’ve got the receipts, and you’re ready to be positioned accordingly.
If you’re a complete beginner with no expertise, no experience, and no point of view? This will feel like drinking from a fire hose in a language you don’t speak yet.
But if you’re sitting on a years of brilliance that’s been mis-positioned, under-priced, or invisible? Welcome home.
P.S. If you know this is your calling but have no track record, then email me with an unfiltered “this is what I’m thinking” and I’ll give you an honest yes/no about signing up.
"How is this different from other brand/positioning courses?"
Most courses teach marketing: post more, launch bigger, funnel harder.
We teach branding: become inevitable.
The difference? Marketing rents attention. Branding owns real estate in minds.
Most courses optimise for visibility. We optimise for desire and obsession.
Most courses give you tactics. We give you luxury brand psychology that compounds for decades.
Also: we don’t make you watch 47 video modules or join a Facebook group. So there’s that.
"What if I can't keep up with the weekly schedule?"
Then you’re exactly where you should be.
This isn’t designed to be binged. It’s designed to be lived. Because that’s the way you extend your mindset, nervous system and brand.
Each week unlocks when you’re ready for it. Not when some arbitrary calendar says so. You get lifetime access – revisit whenever you want, as often as you need.
If you’re the kind of person who needs everything immediately and perfect on Day 1, this isn’t for you.
But if you understand that luxury brands are built through intentional layering – not frantic consumption – you’ll find the pace exactly right.
"Can I ask you questions during the 10 weeks?"
Yes. That’s what async Q&A is for. And it depends on what you’re asking.
For everyone: Programme-specific questions are fair game.
“Can you explain scarcity positioning for spiritual coaches?”
“How does this luxury principle apply in my industry?”
“Walk me through the mystique framework again?”
Ask away. I’ll answer in quarterly Q&As or via email when it makes sense.
But here’s what I won’t do in the standard tier: Review your specific brand work.
“Does this positioning statement sound right?”
“What do you think of my category language?”
“Can you look at my pricing and tell me if it’s working?”
Those aren’t programme questions. Those are consulting questions.
And consulting happens in The Founding Circle – the premium tier for experts who want brand-specific guidance, direct access, and my actual eyeballs on their work.
Think of it this way:
Standard tier = Here’s the luxury framework, here’s how to apply it, here’s support when you’re stuck on the method.
Founding Circle = Here’s the luxury framework, plus I’m personally reviewing your brand and telling you exactly what needs to shift.
Which do you need?
If you’re the type who can take a framework and run with it – standard tier will get you there.
If you want me in the passenger seat while you drive – Founding Circle is your move.
Either way, you’re not abandoned. You’re just choosing your level of proximity.
"Will this help me get clients immediately?"
Define “immediately.”
If you mean “I’ll finish Week 1 and have 10 clients by Friday,” no.
If you mean “I’ll have a positioning strategy that makes premium clients start seeking me out within weeks of implementation,” yes.
This isn’t a lead generation course. It’s a brand positioning recalibration.
The clients come because of the positioning. Not instead of it.
If you need cash in 48 hours, this isn’t the move. If you want to build a brand that attracts premium clients for the next decade? This is exactly the move.
"Is there a guarantee/refund policy?"
Yes. With a twist.
You get 14 days or two modules (whichever comes first) to decide if this is your speed.
No homework to submit. No hoops to jump through. No “prove you did the work” nonsense.
Just: Is this for you? Yes or no.
If no – full refund, minus the transaction fee (usually around £10). Done.
After that? No refunds.
Because here’s what we guarantee after those first two weeks:
If you show up, do the work, make the decisions, and implement the positioning – you will see a difference in you, your business and quite possible your bank account.
But if you join, consume passively, don’t implement anything, and then ask for a refund at Week 9 because “it didn’t work”? We’re not for each other.
This is for experts who take responsibility for their outcomes.
Not consumers looking for risk-free entertainment.
Test-drive it for two weeks. Then commit – or don’t.
From Expert to Unignorable
Turn your Expertise into a Luxury Personal Brand.
✦ Command premium rates.
✦ Attract dream clients.
✦ Be the only choice.
Unignorable: The luxury personal brand building programme.
For Experts, Founders, Coaches & Consultants who refuse to be one of many.
© 2025 Carolynne Alexander. All Rights Reserved